United States Travel & Tourism

About Us

Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA.

Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—DiscoverAmerica.com—Brand USA inspires travelers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.thebrandusa.com

For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.discoveramerica.com

Upcoming Events

May through July 2012
Brand USA Global Campaign launches in Canada, the United Kingdom, and Japan

May 8-15, 2012
Travel & Tourism Week Presented by the U.S. Travel Association

May 15, 2012
Brand USA Submits its FY2011 Annual Report to Congress

May 16, 2012
Brand USA CEO Jim Evans Provides Testimony on "Where the Jobs Are: Travel & Tourism" before the U.S. House of Representatives Energy and Commerce Committee, Subcommittee on Commerce, Manufacturing and Trade

View More Events

Visit Brand USA's Youtube channel to watch the new campaign.
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Editor's Note: B-roll and images are available beginning 9am EDT on April 23, 2012 on PRNewswire
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Latest News

LOS ANGELES – Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA's first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to "Discover this land, like never before."

CEO's Corner

As of May 7, the nation's first global campaign to inspire international travelers to visit the USA and "Discover this land, like never before" has launched in the first three markets—Canada, the United Kingdom, and Japan. The TV portion of the campaign features an original song by Grammy-award winning singer/songwriter Rosanne Cash entitled "Land of Dreams."

We are already hearing great feedback from travelers and travel professionals in those markets about the campaign. We are excited about the positive economic impact this collaborative effort will bring in the form of more international in-bound travel to the US. The campaign is equally signfiicant in the message it sends to the world—we welcome you. We're glad you're here. There's so much to explore here in the United States. Continue Reading

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