Brand USA is governed by an 11-member Board of Directors, appointed by the U.S. Secretary of Commerce.
Each Member of the Board brings expertise in diverse regions and sectors of the travel industry.
Caroline Beteta serves as the president and CEO of the Visit California, a non-profit commodity marketing board which promotes California as a premier travel destination. She is responsible for implementing Visit California's $50-plus million global marketing program and serves as the lead spokesperson for California's $95 billion travel industry.
David joined Amtrak in 2000 as Assistant Vice-President of the Acela Brand. He was promoted to his current position in 2001, where he provides strategic direction in the planning and execution of corporate marketing initiatives.
Daniel J. Halpern, FMP, is President/CEO and co-founder of Jackmont Hospitality, Inc. With over 30 years of experience in the foodservice industry, he is responsible for the management of Jackmont's day-to-day operations located in 4 states and the District of Columbia.
In June 2006, Mayor Michael R. Bloomberg announced the City's plan to create a single marketing and tourism organization to be led by CEO George A. Fertitta. The creation of this single organization merged the three existing entities—NYC & Company, NYC Big Events and NYC Marketing.
Randy A. Garfield CTC is Executive Vice President of Worldwide Sales and Travel Operations for Disney Destinations, a $10-plus billion business unit of The Walt Disney Company, and President of the Walt Disney Travel Company.
As President of Sabre Holdings, Tom Klein oversees a portfolio of businesses that support the world's increasingly complex travel industry. Through its four businesses – Sabre Airline Solutions, Sabre Hospitality Solutions, Sabre Travel Network and Travelocity – Sabre touches nearly every facet of the world's travel industry and more than one billion travelers around the world annually.
Mark Schwab is Chief Executive Officer of Star Alliance Services GmbH. He and his team coordinate the development and strategies of the world’s first and most experienced global airline alliance from its base in Frankfurt am Main, Germany. Seen today as a role model for the civil aviation industry the Alliance was founded in 1997, with the aim of offering worldwide reach, recognition and seamless service to the international traveller.
"Do what you love and love what you do." With a passion and zest for all things Wyoming, Diane, has found the perfect opportunity to live out her mantra in her role as Tourism Director for the State of Wyoming, a position she has held since June 2003.
Arne M. Sorenson is President and Chief Executive Officer of Marriott International, Inc., a leading global lodging company with more than 3,700 lodging properties in 74 countries and territories and reported revenues of over $12 billion in fiscal year 2011.
First introduced in Honolulu by James Beard award winner Chef Roy Yamaguchi, Roy's has become well known throughout the world for its Hawaiian Fusion® Cuisine – featuring the freshest local ingredients, European sauces and bold Asian spices with a focus on seafood.First introduced in Honolulu by James Beard award winner Chef Roy Yamaguchi, Roy's has become well known throughout the world for its Hawaiian Fusion® Cuisine – featuring the freshest local ingredients, European sauces and bold Asian spices with a focus on seafood.
Lynda S. Zengerle is a partner in the Washington office of Steptoe & Johnson LLP, where she heads the Immigration practice in the International Department. Ms. Zengerle has over three decades of experience representing corporations and individuals in immigration matters.