Director, Partner Services
Patricia is director, partner services at Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, Patricia is responsible for the implementation of best practices in providing excellent service to Brand USA’s marketing partners. Patricia and the partnership services team work in collaboration with the partnership development team to provide seamless and personal attention to Brand USA partners with the ultimate goal of executing programs that maximize partnership efforts to increase international visitation to the United States and partner markets.
Patricia joined Brand USA in April 2013, bringing with her over 20 years of integrated marketing experience in the travel and tourism industry. During the course of her career, she has consulted with leading travel organizations like National Geographic, the U.S. Travel Association, and Southeast Tourism Society. Patricia also led marketing communications and event projects for federal agencies including the U.S. Departments of Transportation, Commerce and Interior. Her industry career started in hotels (Marriott, Loews, and Fairmont), moved to attractions (Six Flags and Radio City Music Hall), then to destination marketing and international public relations companies. Patricia’s successes include the development of an integrated branding effort for America’s Byways®, and successful initiatives resulting in partnerships with Mobil Travel Guides, National Geographic, Harley-Davidson, and American Greetings.
Patricia graduated with a degree in sociology from Montclair State University in New Jersey. She has a passion for travel and has visited 48 states and 2 territories in the United States and many international destinations.