Tourism representatives from Great Lakes USA visited UK travel agents recently to provide updates from the region.

The delegation headed to Limerick to launch the new Shannon-Chicago route to the trade which will commence on 7 June, with visits to Dublin, London and Manchester also taken on the sales mission.

When I was a kid growing up in California, I remember watching Martin Luther King Jr. broadcast from the steps of the Lincoln Memorial on black and white television. School 'sit-ins' and demonstrations were an everyday occurrence back in the 1960's and even children wrote revolutionary poetry, our tiny minds oozing political nous. So when the chance to go to the U.S. Capitol presented itself recently, I grabbed it with gusto!

NIAGARA FALLS, N.Y. (WIVB) - A travel group wants to put the greater Niagara region on the map as an international destination and attract visitors from all over the world.

Niagara will become part of BRAND USA's global promotional campaign, which targets choice destination points in the United States.

Brand USA’s new and extensive ad campaign is all about promoting the United States as an experience, Jay Gray, Vice President of Global Partnership Development told Travel News Digest.

“There’s less of the chest-pounding red, white and blue about this campaign,” Gray said from the Brand USA pavilion at the Arabian Travel Market (ATM). “We are sending a more welcoming message, and want to promote the experiences the country has to offer,” he said.

A six-month partnership between Brand USA and the Guardian will see US reporter Adam Gabbatt embark on a number of crowdsourced 'TwiTrips' across America for the paper's summer travel series.

Brand USA, the tourism marketing body for the United States of America, has launched the third phase of the global campaign ‘Land of Dreams’ in the UK.

The campaign will be carried out in conjunction with Expedia and will include 30-second TV advert spots with an on-air action for Expedia, supported by digital, out of home and print elements.

Brand USA and NYC & Co are working with respective partners on the campaigns aimed at driving Britons to book travel to the country and the city this Summer.

Brand USA, the public-private partnership responsible for reviving the United States’ tourism marketing efforts, named Donald Richardson as the organisation’s chief financial officer.

According to the announcement, Thursday, Richardson is responsible for developing a financial strategy that is responsive to Brand USA’s key stakeholders.

The Guardian is launching a high-profile campaign with DiscoverAmerica.com this weekend to encourage UK readers to get under the skin of the real USA and travel like a local.

The campaign, one of the Guardian's largest brand partnerships to date, will run for six months and consist of a monthly series of real-time and crowdsourced road trips, which will cover the length and breadth of the USA to take readers into the heart of America, and will be featured on the Guardian online and in print.

As the immigration reform debate is in full swing in U.S. Congress, all relevant parties are making sure their voices get heard. As part of that, tourism, a big stakeholder with thousands of jobs at stake tied to easing of the immigration and visa policies, has so far had a smaller voice at the table.

Working out a country-specific social media page has become a routine exercise for many global brands. Destination marketing agencies are no exception. Local social community managers in each country focus on engaging content while providing local market insight. EyeforTravel’s Ritesh Gupta assesses initiatives being taken by Brand USA, the tourism marketing body for the USA.

In these times of partisan rancor over how to control the federal budget and grow the economy, there is an obvious tool that does both in a bipartisan way — and it resonates with people and businesses from Mobile to Monterrey.

Many Indian families will be visiting their kin in the US this summer; or parents will be visiting campuses where their children are studying. But the US commerce department, along with big tour operators in India, has been working towards making US an independent leisure destination for Indian tourists, rather than just visits to friends and relatives or VFR, as that segment is called.

The Niagara Tourism & Convention Corp. will welcome the seventh annual I Love New York Empire State Tourism Conference, titled "Building Our Empire," from May 1-3. This is the first time the annual conference will be held outside of the Albany region in many years.

A record one billion people — one in seven on the planet — traveled to another country last year. So why aren’t more tourists coming to America?