Singapore - November 17, 2017
For the fifth-straight year, Brand USA, the destination-marketing organization for the United States, hosted an exhibition space at ITB Asia 2017 in Singapore, October 25 to 27. ITB Asia, now in its tenth year, is the leading trade exposition for Southeast Asia’s outbound tourism industry. The...
THE AU REVIEW - November 16, 2017
Interview: Brand USA’s Tom Garzilli on highlighting America’s Musical Journey with new IMAX film and campaign
American music is a cross-cultural hybrid of hundreds of indigenous and immigrant groups who developed their own local or regional styles, so there is much to learn about the different genres of music and their origins. However, I’ll highlight one of the film’s main characters, Louis Armstrong. The...
TRAVEL DAILY UK - November 15, 2017
The guide focuses on music within the region in support of Brand USA’s new documentary on American pop culture planned for release in the UK in February 2018. It celebrates music and artists such as Jazz and Blues in Illinois and Indiana, Motown music in Michigan, Rock in Ohio and Prince, Bob Dylan...
Xinhua - November 15, 2017
U.S tourism marketing organization Brand USA's partnership with Youku to launch the action-packed adventure film was a "perfect example" of its marketing efforts targeting an entirely new spectrum, including millennials who use digital streaming services at a higher rate in China, Garzilli said.
eTURBO NEWS - November 15, 2017
Inclusion in the Hall of Leaders, widely regarded as the highest honor in the travel industry, is bestowed to recipients by the U.S. Travel Association for “sustained, noteworthy contributions that have positively impacted the travel industry, stimulated greater achievement and raised industry-wide...
TRAVELMOLE - November 14, 2017
Brand USA has unveiled details of its UK & Ireland MegaFam 2018. Now in its sixth consecutive year, the fam trip will take place from April 26 to May 4 in partnership with American Airlines and British Airways. Seven different trips will end in Nashville on May 3, showcasing the city's vibrant...
TTG MEDIA - November 14, 2017
VisitTheUSA.com/TravelTrade will be optimised for mobile phone use and will gather various different bits of information in a single site. It will include direct access to the Brand USA Trip Kit which features information, including suggested itineraries beginning in key gateway cities and...
SAN ANTONIO EXPRESS NEWS - November 12, 2017
This will be a prominent topic of discussion at the Visit San Antonio annual meeting, which takes place Thursday at the Convention Center. There, the seismic impact of advocacy will be discussed by influencers such as Roger Dow, president and CEO of U.S. Travel Association, among many others. Also...