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World Branding Forum - April 20, 2018
Brand USA, the destination-marketing organisation for the United States, unveiled Hear the Music, Experience the USA, an integrated marketing campaign utilising the power of music to promote international travel to the United States. A unique exploration in sound, the campaign interprets Bobby...
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Travel Pulse - April 19, 2018
Brand USA is looking to music to promote international travel to the United States.  On Thursday, the destination-marketing organization revealed a new integrated marketing campaign, "Hear the Music, Experience the USA."
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The Drum - April 19, 2018
‘Hear the Music, Experience the USA’ is an integrated marketing campaign utilizing the power of music to promote international travel to the US. The campaign interprets Bobby Freeman’s iconic song, ‘Do You Wanna Dance?’ through different musical genres as envisioned by five innovative artists...
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Media Post - April 19, 2018
Brand USA is launching a global campaign that uses music as a cultural lens to showcase the possibilities for travel in the United States. The destination-marketing organization worked with Mustache on the integrated marketing campaign, which features the diversity of American culture as heard...
News Release
Washington, DC - April 19, 2018
Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for travel in the United States.
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Travel+Leisure - April 19, 2018
America is full of rich musical history, but that doesn't mean we all agree on what to listen to.  To show just how diverse our musical tastes can be from coast to coast, Spotify has teamed up with Visit the USA, part of U.S. marketing organization Brand USA, to put together a series of playlists...
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TTG Asia - April 18, 2018
Brand USA, the destination marketing organisation for the US, has selected Contineo Marketing Group in China and, effective May 1, 2018, will appoint James Huang as the regional director to manage its strategic travel trade and marketing efforts in China.
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TTG Media - April 18, 2018
As 100 lucky agents prepare for the Brand USA Megafam next week, Abra Dunsby speaks to some of the fascinating people they’ll meet on the seven itineraries.