To fulfill marketing objectives in key international markets, Brand USA is establishing representative offices in 20 international markets covering over 40 countries. Travel from these markets makes up 93 percent of inbound visitation to the United States.
Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.
Brand USA works with its expanding network of international representatives along with the U.S. Embassies, Visit USA committees, and tour and receptive operators to support numerous trade activities, including: trade shows, sales missions, training initiatives, and MegaFams.