Through the toolkit, U.S. destinations, companies and organizations can engage the tools of the U.S.–China Tourism Year. These tools include:

  • Background information on the U.S.–China Tourism Year
  • Critical resources for every segment of the travel industry to better attract and welcome the fastest-growing international market
  • Brand USA business strategies and cooperative marketing programs and opportunities
  • Media and public relations tools
  • A master calendar of events under the U.S.–China Tourism Year
  • The ability to upload your activities and events and access resources such as the logo of the U.S.–China Tourism Year, templates and other events resources
  • Content and creative assets aligned to the China market