About the Video Storytelling Awards
The Brand USA Video Storytelling Awards recognize destination marketing organizations that use best-in-class video storytelling to bring their destination to life.
Participation is easy: simply send a link to the video series or film you’d like considered to [email protected]. If your video is accepted for streaming on GoUSA TV, it will automatically be entered into the current year’s contest.
Videos are judged by a group of Hollywood producers, directors & content creators who have experience identifying and creating compelling storytelling on networks such as Netflix, BBC, Discovery Channel, BET, Condé Nast, HBO, NBC Universal, Sky TV, Sundance, TLC, and others.
Judging Criteria
We look for the best in video storytelling. This means compelling and entertaining content that inspires travelers to visit the US.
- Clear and unique story format
- Prioritizes storytelling with an entertaining narrative that appeals to an international audience
- Story arc. The storyline must have a concrete beginning, middle, and end for viewers to follow, as well as engaging emotion through drama, conflict, fun, or comedy
- High stakes and strong characters
- Builds a unique sense of place by featuring cultural elements such as food, music, sports, tradition, or other attributes
- Shares something completely new and unexpected, or shines a new light on something well-known about a point of interest or destination
- Builds interest in and affection for the featured destination
- Has high quality cinematography and storytelling
- Motivates a viewer to say: “I want to go do that thing, in that place, with those people!””
About GoUSA TV
GoUSA TV streams travel stories about the United States on many television platforms in fifty countries around the world.
The programming includes hundreds of hours of award-winning television series, feature-length documentaries, and popular shorts told from the diverse perspectives of real people. The mix of shows spotlights authentic experiences from small towns, to large urban areas, to the great outdoors, showcasing the people, places, culture and activities that make the United States a must-visit destination.
2023 Winners
Driven to explore and experience adventure in all its forms, host Creighton Baird ventures out into the wild landscapes of the U.S. Virgin Islands to discover the answer to what it means to truly live.
Play in the mountains; stay in the city! Denver, Colorado natives take you on their favorite Rocky Mountain adventures.
From Olympic rock-climbing athletes to award-winning brewmasters, meet the unique and creative individuals who make up the diverse and lively Salt Lake City, Utah community
- RUPERT MACONICK: FOUNDER, SAVILLE PRODUCTIONS
- STEVE HARRIS: PRODUCER
- CLAY JETER: DIRECTOR
- JODY RAIDA: FOUNDER, LEMONADE
Rupert Maconick is the founder and executive producer of award-winning production company Saville Productions. He has a long track record producing content with acclaimed feature film and documentary directors, including: Martin Campbell (“Casino Royale”), Fernando Meirelles (“City of God”), and Werner Herzog (“Grizzly Man”). Rupert is best known for producing the Werner Herzog documentary, "Lo and Behold: Reveries of the Connected World”, the award-winning documentary “5B”, and "Eddie the Eagle," starring Hugh Jackman. He’s currently producing the upcoming thriller “Memory of a Killer” with Liam Neeson.
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Steve Harris is a television producer, writer, and creative developer. A former development executive at TLC and A&E networks, he has produced 1,000+ hours of unscripted programing, including “Funniest Wins” on TBS, “Basketball Wives”, “Mob Wives”, “Running Russell Simmons” & “The Jacksons”. Steve is also the executive producer of “Ellis Family Vacation” on GoUSA TV.
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Originally from Tennessee, Clay Jeter is a film and television director best known for the critically acclaimed Netflix series “Chef’s Table”, "Live To 100: Secrets of the Blue Zones" and "Unsolved Mysteries". His films have been featured at Sundance, Tribeca, Santa Barbara, Nashville, and Palm Springs film festivals.
Jody Raida is the founder of Lemonade, a boutique media consultancy that advises brands on premium story-driven entertainment. She has overseen production on hundreds of hours of television, digital and branded content; developed TV programming for the entire slate of Condé Nast magazines including Vogue, Vanity Fair, GQ, Condé Nast Traveler and Wired (notable projects include the RJ Cutler-directed documentary “The September Issue” and “Wired Science” on PBS); and created/executive produced the reality series “The Fashionista Diaries” on SOAPnet/ABC.
