Team & Leadership

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Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership
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Maria Santos in Washington, DC
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Maria Santos

Manager, Partner Marketing Programs

Maria Santos is manager, global marketing programs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria works in support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017, Maria was an...
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Favorite Travel Destination

My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

Hometown/Home State

Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

Travel in the USA

There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

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Jamila in Lady Bird Johnson Grove, CA
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Jamila Hinds

Sr. Coordinator, Media Producer

Jamila Hinds is senior coordinator, media producer for Brand USA, the destination marketing organization for the United States. Jamila supports the Digital Asset Management (DAM) system, content management systems, and a variety of multimedia collaborations. Before joining Brand USA in 2021, Jamila worked in marketing communications and graphics production and as an implementation teammate for digital asset management and for enterprise procurement systems. She received her bachelor’s degree from Georgia Tech and earned a certificate...
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Favorite Travel Memory

Climbing up and then racing down the side of a volcano.

Favorite Travel Destination

31 states, so far.

Travel in the USA

Pacific Northwest, USA

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Niagara Falls, New York
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Munira Yusuf

Sr. Coordinator, Accounts Payable

Munira Yusuf is coordinator, office management for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Orlando, Florida-- I could never forget the NASA Facility, Universal Studios, and of course Walt Disney World.

Hometown/Home State

Washington, DC

Travel in the USA

My favorite destination will forever be New York City, New York. It's never the same experience-- always evolving and always amazing!

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Rianna Airitam

Rianna Airitam

Coordinator, Partner Programs

Rianna Airitam is coordinator, partner engagement for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

​I got stuck in Boston, Massachusetts once due to heavy snow and that was the first time I'd ever seen more than 6 inches of accumulation!

Favorite Travel Destination

My family likes to road trip and I like seeing the changing scenery across states.

Hometown/Home State

Rowlett, Texas

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