Team & Leadership

Blanca Romero is senior manager, office management for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. Blanca has more than 25 years of experience in the operations and hospitality industry. She joined Brand USA as the organization’s receptionist in December 2011. She was promoted to her current position in September 2012. Prior to joining Brand USA, Blanca was clerk...

Maria Santos is senior manager, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria has worked support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her current role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017...

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market activation...

Danielle (Dani) Campana works as a manager, partner engagement, for Brand USA. She strives to facilitate open communication between the organization and its partners with the goals of ensuring seamless implementation of projects and fostering a positive partner experience. Prior to joining Brand USA, Dani worked as a Membership Manager at Destination DC. In this role, she gained experience in cultivating dynamic relationships and worked with an array of businesses, including restaurants, attractions, and convention service providers...

Phil Dickieson is manager, marketing projects for Brand USA, the nation's destination-marketing organization. He is assists the marketing team with the Brand USA's Travel Week, Global Marketplace, and other events and marketing efforts. Prior to joining Brand USA, Phil worked in nonprofit philanthropy at Born Free USA and at Earthworks. Phil graduated from St. Mary's College of Maryland with a degree in Political Science and History. He studied abroad in London and enjoyed traveling through Europe during his time there. Phil loves...

Maya Hua works as a manager, partner engagement, for Brand USA and serves as a main point of contact for Brand USA’s partners. She strives to cultivate and foster relationships between the organization and its affiliates. Maya’s previous experiences and involvements have well prepared her to work in partner engagement in the tourism industry for Brand USA. She attended the University of Illinois Champagne Urbana, concentrating in Hospitality Management. Maya has worked for Discover Los Angeles in International Tourism. She has also...

Chelsea Sullivan Kaiser is a senior manager, partner marketing, at Brand USA. She develops and maintains relationships with the organization’s partners and oversees marketing strategy and execution of partnership deliverables. Before working at Brand USA, Chelsea managed corporate and strategic partnerships for Destination DC, the destination marketing organization for the nation’s capital. Before embarking on a career in the tourism industry, she worked at a high-end bridal salon in Georgetown. Chelsea graduated from the University...

Rianna Airitam is senior coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.

Jamila Hinds is senior coordinator, media producer for Brand USA, the destination marketing organization for the United States. Jamila oversees the Digital Asset Management (DAM) system, collaborates with the content management team, and coordinates a variety of multimedia activities for GoUSA TV. Before joining Brand USA in 2021, Jamila worked in marketing communications and graphics production then as an implementation teammate for digital asset management and for enterprise procurement systems. She received her bachelor’s degree...

Marsha Jones is a senior coordinator, accounting and finance project management for Brand USA, the destination marketing organization for the United States. In addition, Marsha provides direct project and administrative support to the Chief Financial, Diversity, and Inclusion Officer and general administrative support to operational teams. Before joining Brand USA in June 2021, Marsha had multiple years of project management and executive assistant experience, including work with the District of Columbia, KPMG, and, most recently...

Coralis Rivera-Aponte is senior coordinator, integrated marketing and social media for Brand USA, the destination marketing organization for the United States. Coralis serves as a key liaison with creative partners, supporting the Director of Creative Strategy and User Experience, Susan Zachar, with Brand USA's social media strategy, campaign management, and partner initiatives. Coralis joined Brand USA in September 2021. Previously, she served as Digital Marketing Coordinator at Discover Puerto Rico, serving as a bridge between local...

Munira Yusuf is coordinator, office management for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.

Allie May is coordinator, partner marketing programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Allie is responsible for supporting the implementation of cooperative marketing programs and campaigns with our partners and clients. Prior to joining Brand USA, Allie worked as a Convention Sales Association at the San Francisco Travel Association and as a...

Diana Mellitz is a coordinator, partner marketing, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Diana joined Brand USA in September 2021. Prior to joining Brand USA, Diana worked in the international education and exchange field as a Program Manager, interned at the U.S. Department of State Foreign Service Institute, and taught English in China. Diana graduated from...