Team & Leadership

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Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership
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Lexington, Kentucky
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Tara Gabaldon

Sr. Manager, Corporate Communications

Tara Gabaldon is senior manager, corporate communications for Brand USA, the nation’s destination marketing organization with a mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Tara is responsible for Brand USA’s corporate messaging on digital channels, including the corporate website, social media accounts, and messaging to internal and external stakeholders. Prior to joining Brand USA in April 2015, Tara worked at The Army...
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Hometown/Home State

Richmond, Kentucky

Community Service

I get to volunteer for many organizations through the Junior League of Washington and The Madison of DC.

Favorite Travel Memory

While vacationing in Hilton Head, South Carolina my best friend since third grade got bit by a baby shark while in the ocean. Although it wasn't funny at the time, we always bring it up and laugh about it hysterically.

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Craters of the Moon National Monument & Preserve, Idaho
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Luke Hennig

Sr. Manager, Partner Operations

Luke Hennig is senior manager, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Luke works with partners and rep agencies to collect and value all in-kind contributions for the Marketing team. He also liaises with the Department of Commerce and mitigates compliance issues to ensure submissions of in-kind contributions receive full Electronic System for Travel Authorization (ESTA) funds matching. Last...
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Favorite Travel Memory

I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!

Community Service

As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.

Hometown/Home State

I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).

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Jevonya Hughes at AT&T Stadium in Arlington, Texas
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Jevonya Hughes

Sr. Manager, Digital Analytics

Jevonya Hughes is senior manager, digital analytics for Brand USA, the nation’s public-marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Jevonya is responsible for measuring, communicating, and optimizing the performance of Brand USA marketing campaigns. Jevonya, who joined Brand USA in August 2018, previously worked as the senior digital analyst at Pew Charitable Trusts, a web analytics...
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Favorite Travel Memory

My visit to the Dallas Cowboys Stadium for a guided tour and the game against the Philadelphia Eagles the following day.

Hometown/Home State

Virginia Beach, Virginia

Travel in the USA

New York City, New York! I really like Times Square.

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Louis Lu

Sr. Manager, Global Trade Development

Yi Louis Lu is senior manager, global trade development for Brand USA, the nation's destination marketing organization with a mission of increasing international visitation to the United States, fueling the country’s economy, and enhancing the image of the USA worldwide. Louis serves as the primary liaison for Brand USA and its partners, prospects, and manages Brand USA’s international representation firm and their nine offices in Asia. He also manages strategic partner accounts and develops international strategic partnerships to...
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Community Service

Asian American in Public Service and Animal Rescue

Favorite Travel Destination

Louis has traveled to more than 30 U.S. states.

Travel in the USA

Washington, DC a.k.a home!

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Colorado Springs, Colorado
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Tiwana Perry

Sr. Manager, Corporate Communications

Tiwana Perry is a senior manager, corporate communications for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation's economy and enhancing the image of the USA worldwide. In this role, Tiwana focuses on Brand USA’s international communications strategy and corporate events. Prior to joining Brand USA in November 2013, Tiwana held leadership positions in marketing at Fortune 100 organizations such as Bank of America and Merrill Lynch...
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Favorite Travel Memory

Taking the Queen Elizabeth II from Southampton, England and pulling into the New York Harbor for my 21st birthday.

Favorite Travel Destination

I have visited 29 states and 2 territories….oh, and the District of Columbia.

Hometown/Home State

I was born and raised in New York City. Concrete Jungle where dreams are made of!

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Blanca Romero in Ocean City, Maryland
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Blanca Romero

Sr. Manager, Office Management

Blanca Romero is senior manager, office management for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. Blanca has more than 25 years of experience in the operations and hospitality industry. She joined Brand USA as the organization’s receptionist in December 2011. She was promoted to her current position in September 2012. Prior to joining Brand USA, Blanca was clerk...
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Favorite Travel Memory

My first solo trip to Disneyland where I learned that I am still a child at heart!

Community Service

Serving others in times of need is a fulfillment in my life.

Hometown/Home State

I consider El Salvador and Maryland my home.

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New Orleans, Louisiana
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Suzy Shepard

Sr. Manager, Global Trade Development

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market activation...
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Something Interesting

I’ve been doing Krav for about 5 years now and am Level 4.

Hometown/Home State

San Jose, Costa Rica

Travel in the USA

Somewhere new that I have never been to before.

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Grand Canyon, Arizona
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Dianne Turner

Sr. Manager, Partner Engagement

Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs. Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations...
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Favorite Travel Memory

For my mom's 80th birthday I treated her to a number of first-time experiences: Las Vegas, a live play, and a helicopter ride!

Something Interesting

I love to bake. Pies & cakes are my specialties.

Travel in the USA

Can’t pick one. Been to some unforgettable places. BUT, Destin is the go to summer getaway.

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Susan Billings in Shenandoah National Park, Virginia
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Susan Zachar

Sr. Manager, Consumer Marketing & Social Media

Susan Zachar is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Visiting the U.S. Virgin Islands via sailboat.

Hometown/Home State

Chicago, Illinois — The Windy City!

Travel in the USA

Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.

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Grand Canyon, Arizona
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Alexis Adelson

Manager, Marketing Projects

Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...
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Favorite Travel Memory

Summers in New England with my family.

Something Interesting

I have a motorcycle driver’s license and a commercial driver’s license.

Hometown/Home State

Potomac, Maryland (born in Washington, DC)

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Brooks M Pic - Ski Lodge
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Marc Brooks

Manager, Legal & Compliance

Marc Brooks is manager, legal/compliance for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Marc provide support for contracting, internal compliance, and risk management functions. Marc, who joined Brand USA in August 2013, has been responsible for organizing contracts in BOX during the pre-Salesforce period. He previously has worked as a legal assistant and...
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Favorite Travel Memory

Traveling to New Jersey Shore every summer during childhood with my parents & siblings.

Hometown/Home State

Huntingtown, Maryland (25 miles from Annapolis)

Travel in the USA

New York City, New York, is my favorite city & Chicago, Illinois, is a close second.

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Los Angeles, California
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Skylar Clark

Manager, Partner Marketing & Planning

Skylar Clark is manager, partner marketing and planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator for the partner marketing & planning team. In her current role...
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Favorite Travel Memory

As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!

Hometown/Home State

Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.

Travel in the USA

I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!

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Vail, Colorado
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Amanda Davis

Manager, Global Trade Development

Amanda Davis is manager, global trade development (Europe and Americas) for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Amanda had been coordinator then senior coordinator for the Global Trade team, a position she held since joining Brand USA in June 2016. During her association, she has been instrumental in supporting the USA Discovery Program, Brand USA’s online-training program for international travel agents. She has also worked...
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Favorite Travel Memory

My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.

Hometown/Home State

Richmond, Virginia

Travel in the USA

The Homestead in Hot Springs, Virginia. It's a hidden gem!

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Sedona, Arizona
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John Deregla

Manager, Business Analytics & CRM

John Deregla is manager, business analytics and CRM for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this role, John, a Salesforce Certified Administrator who joined Brand USA in February 2017, manages Brand USA’s Salesforce platform, the tool Brand USA uses to oversee opportunities, accounts and contact management. Salesforce is the main system of record for...
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Favorite Travel Memory

Snorkeling in Maui, Hawaii and swimming next to a sea turtle.

Hometown/Home State

Washington, DC

Travel in the USA

San Francisco, California and Hawaii

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Peter Dodge at the Grand Canyon
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Peter Dodge

Manager, Public Policy & Public Affairs

Peter Dodge is manager, public policy and public affairs for Brand USA, the nation’s destination marketing organization with a mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Peter functions as a liaison with all levels of government and manages outreach efforts with key stakeholders to promote and advance Brand USA's mission, raise visibility worldwide for the organization, and build community engagement. Peter first joined...
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Favorite Travel Memory

When I was a kid, my family took a cross-country trip from Massachusetts to New Mexico and I remember being amazed realizing how unique the United States is.

Favorite Travel Destination

I’ve lived in six states and Washington, DC and love exploring the diverse landscapes and cultures in each region of our great country.

Hometown/Home State

Charleston, South Carolina

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Washington, DC
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Paul Howard, CPA

Manager, Accounting

Paul Howard is Manager, Accounting for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this position, Paul manages Brand USA’s general ledger and accounts receivable within the operations department. Paul joined Brand USA in October of 2016. Prior to that, Paul was a Staff Accountant at Samuels and Son Seafood in Philadelphia, Pennsylvania from 2010 to 2016. In that role, he assisted in financial and cost accounting. Paul became a...
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Favorite Travel Memory

Going to the Thousand Islands National Parks in Canada as a child every summer.

Hometown/Home State

Berwyn, Pennsylvania

Travel in the USA

My favorite travel destinations in the U.S. are Devils Tower National Monument in Wyoming and San Francisco, California.

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Virginia Beach, Viriginia
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Judie Macalino

Manager, Communications & Public Policy

Judie Macalino is manager, communications and public policy for Brand USA, the nation's public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Judie joined Brand USA in March 2013 and has over 20 years of experience as an executive assistant having worked closely with senior level executives, CEOs, CFOs, board of directors, delegates and staff of all levels. During the course of her career, she has worked with a variety of public and private organizations...
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Favorite Travel Memory

When I left the Philippines for Hawai’i; landing in Hawai’i made me feel like I never left home!

Hometown/Home State

Hometown is the place of my birth: Manila, Philippines; especially my mother’s home: Providence, Bacolod, Negros Occidental!

Travel in the USA

The Hawai’ian Islands!

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Anjelica Magee in Malibu, California.
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Anjelica Magee

Manager, Consumer & Trade Publication Relations

Anjelica Magee is manager, consumer and trade publication relations for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Anjelica – who joined Brand USA in June 2019 – works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs...
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Favorite Travel Memory

Driving from coast to coast on I-10.

Hometown/Home State

Franklin, Massachusetts

Travel in the USA

State – California; City – New York City; Attraction – Disney World

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Joshua Tree National Park
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Julie Paulson

Manager, Partner Programs

Julie Paulson is the manager, partner programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Julie, who joined Brand USA in May 2017, supports the implementation of cooperative marketing programs and processes with our partners and clients. Julie came to Brand USA from the Smithsonian Institution where she handled the marketing for Smithsonian's revenue...
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Favorite Travel Memory

Family trips to Ocean City, Maryland. We always had a great time enjoying the festivities and rides on the 3 mile long boardwalk.

Favorite Travel Destination

I have visited 26 states and have lived in 7 of them.

Something Interesting

I am an amusement park fanatic and have visited 20 theme parks and have braved some of the world’s tallest roller coasters.

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Maria Santos in Washington, DC
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Maria Santos

Manager, Global Marketing Programs

Maria Santos is manager, global marketing programs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria works in support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017, Maria was an...
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Favorite Travel Destination

My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

Hometown/Home State

Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

Travel in the USA

There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

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Roosevelt Island, Washington, DC
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Michelle Schrei

Manager, Partner Planning

Michelle Schrei is manager, partner planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Michelle is responsible for partner communications, sponsorships and special initiatives. Michelle, who joined Brand USA in September 2016, came to Brand USA from Eventpedia in Virginia where she worked in product development and strategy and from Autism Speaks in...
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Milwaukee, Wisconsin
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Erin Setter

Manager, Partner Engagement

Erin Setter is a manager, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Erin is responsible for developing and nurturing relationships with Brand USA partners in the Midwest and Mountain West to maximize partner participation in cooperative marketing programs. Erin, who joined Brand USA in October 2015, started as a partner service...
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Community Service

I lead the volunteer Hospitality Team at my church responsible for making people comfortable with coffee and snacks.

Favorite Travel Destination

My favorite tourist activity is visiting historic homes, bonus points for onsite artisans.

Hometown/Home State

My family is multi-generational Wisconsinites but I grew up close to the border of Minnesota so I play Duck, Duck, Gray Duck.

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Alice Shang enjoying the beach views at St George Island, Florida
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Alice Shang

Manager, Media Planning

Alice Shang is the manager, media planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Alice – who joined Brand USA in March 2020 – is responsible for strategic planning and campaign execution across all global consumer-facing paid media campaigns for Visit the USA and GoUSA TV. Prior to joining Brand USA, Alice was most recently the media manager for...
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Favorite Travel Memory

Road trip from Florida to California. I saw a black bear for the first time, in the wild!

Something Interesting

To learn how to swim is on the top of my bucket list.

Travel in the USA

St George Island, Florida

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Miami, Florida
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Robyn Jordan

Executive Assistant to the Chief Financial Officer

Robyn Jordan is executive assistant to the chief financial officer for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Visiting New Orleans, Louisiana for the very first time when I first arrived in the U.S.

Something Interesting

I am a certified personal trainer and nutritionist.

Hometown/Home State

Harare, Zimbabwe: my birthplace.

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Cayleigh Farrell at the Draper James store in Nashville
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Cayleigh Farrell

Sr. Coordinator, Partner Operations

Cayleigh Farrell is sr. coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Visiting Rincon, Puerto Rico and snorkeling coral reefs in the ocean and swimming through waterfalls in the jungle.

Something Interesting

Whenever I travel somewhere new, I collect a Christmas ornament with the destination name. I hope to have enough one day to fill an entire tree!

Hometown/Home State

I am from a small town in Florida, a little north of Tampa.

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Alyssea “AJ” Johnson

Senior Coordinator, Information Technology

Alyssea “AJ” Johnson is senior coordinator, information technology for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

A road trip across the USA from Oregon to Washington, DC.

Something Interesting

I regularly go to karaoke and sing show tunes with my friends from high school.

Travel in the USA

San Francisco, California in the Castro Valley District because of the beautiful community and kind people who reside in the area.

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Leila Khadrane
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Leila Khadrane

Sr. Coordinator, Web & Content

Leila Khadrane is senior coordinator, web and content for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Something Interesting

I have a twin sister.

Hometown/Home State

Fairfax County/Northern Virginia

Travel in the USA

Southern California

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Meghan Quirk in Wellfleet, Massachusetts
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Meghan Quirk

Sr. Coordinator, Global Trade Development

Meghan Quirk is senior coordinator, global trade development for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Driving, hiking, and swimming through the mountains and glacial lakes in Glacier National Park, Montana.

Hometown/Home State

Fairport, New York (Suburb of Rochester), a small town on the Erie Canal.

Travel in the USA

Cape Cod, Massachusetts - especially in the off-season!

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Navy Yard, Washington, DC
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Ngawang Samphel

Sr. Coordinator, Accounts Receivable

Ngawang Samphel is senior coordinator, accounts receivable for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

When I was invited to Skywalker Ranch in Nicasio, California and toured George Lucas' estate!

Something Interesting

I’ve scored music for short films and animations that have made their way through film festivals.

Travel in the USA

The Red Rocks amphitheater in Colorado.

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Kat St. George in Ashland, VA
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Kat St. George

Sr. Coordinator, Corporate Communications

Kat St. George is senior coordinator, corporate communications for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

At a comedy club in Los Angeles, Sal from Impractical Jokers sat right next to me! This being the extent of my celebrity encounters, it was pretty exciting.

Something Interesting

I am a canoeing enthusiast and a former canoeing instructor.

Hometown/Home State

Richmond, Virginia

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