Team & Leadership

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Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership

Marsha Jones

Sr. Coordinator, Accounting & Finance Project Management

Marsha Jones is a senior coordinator, accounting and finance project management for Brand USA, the destination marketing organization for the United States. In addition, Marsha provides direct project and administrative support to the Chief Financial, Diversity, and Inclusion Officer and general administrative support to operational teams. Before joining Brand USA in June 2021, Marsha had multiple years of project management and executive assistant experience, including work with the District of Columbia, KPMG, and, most recently...
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Community Service

Volunteers with local NAACP and Veterans Affairs (VA)

Something Interesting

Danced on Soul Train for teens in Los Angeles

Hometown/Home State

Los Angeles, California

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Picture at Delicate Arch, UT
Shape Created with Sketch. Delicate Arch, Utah

Coralis Rivera-Aponte

Sr. Coordinator, Integrated Marketing and Social Media

Coralis Rivera-Aponte is senior coordinator, integrated marketing and social media for Brand USA, the destination marketing organization for the United States. Coralis serves as a key liaison with creative partners, supporting the Director of Creative Strategy and User Experience, Susan Zachar, with Brand USA's social media strategy, campaign management, and partner initiatives. Coralis joined Brand USA in September 2021. Previously, she served as Digital Marketing Coordinator at Discover Puerto Rico, serving as a bridge between local...
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Favorite Travel Memory

Going on a father-daughter road trip through Yellowstone.

Hometown/Home State

San Juan, Puerto Rico

Favorite Travel Destination

Mexico City

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Niagara Falls, New York
Shape Created with Sketch. Niagara Falls, New York
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Munira Yusuf

Sr. Coordinator, Accounts Payable

Munira Yusuf is coordinator, office management for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Orlando, Florida-- I could never forget the NASA Facility, Universal Studios, and of course Walt Disney World.

Hometown/Home State

Washington, DC

Favorite Travel Destination

My favorite destination will forever be New York City, New York. It's never the same experience-- always evolving and always amazing!

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Rianna Airitam

Rianna Airitam

Sr. Coordinator, Partner Operations

Rianna Airitam is senior coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

​I got stuck in Boston, Massachusetts once due to heavy snow and that was the first time I'd ever seen more than 6 inches of accumulation!

Travel in the USA

My family likes to road trip and I like seeing the changing scenery across states.

Hometown/Home State

Rowlett, Texas

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Picture AMay Martha's Vineyard, MA
Shape Created with Sketch. Martha's Vineyard, Massachusetts

Allie May

Coordinator, Partner Programs

Allie May is coordinator, partner marketing programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Allie is responsible for supporting the implementation of cooperative marketing programs and campaigns with our partners and clients. Prior to joining Brand USA, Allie worked as a Convention Sales Association at the San Francisco Travel Association and as a...
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Favorite Travel Memory

Going on a helicopter tour of Hawaii with my grandma!

Hometown/Home State

Long Island, New York

Favorite Travel Destination

Park City, Utah. The mountains are beautiful and it’s a great place to ski.

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Diana Mellitz

Coordinator, Partner Marketing

Diana Mellitz is a coordinator, partner marketing, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Diana joined Brand USA in September 2021. Prior to joining Brand USA, Diana worked in the international education and exchange field as a Program Manager, interned at the U.S. Department of State Foreign Service Institute, and taught English in China. Diana graduated from...
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Favorite Travel Memory

Summer trips to the Jersey shore and seeing The Lion King on Broadway.

Hometown/Home State

New Jersey

Favorite Travel Destination

New York City, NY

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James (Tre) Wilson, III

Coordinator, Partner Operations

James (Tre) Wilson, III is coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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