Team & Leadership

Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership
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Blanca Romero in Ocean City, Maryland
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Blanca Romero

Sr. Manager, Office Management

Blanca Romero is senior manager, office management for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. Blanca has more than 25 years of experience in the operations and hospitality industry. She joined Brand USA as the organization’s receptionist in December 2011. She was promoted to her current position in September 2012. Prior to joining Brand USA, Blanca was clerk...
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Favorite Travel Memory

My first solo trip to Disneyland where I learned that I am still a child at heart!

Community Service

Serving others in times of need is a fulfillment in my life.

Hometown/Home State

I consider El Salvador and Maryland my home.

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Maria Santos in Washington, DC
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Maria Santos

Sr. Manager, Integrated Marketing

Maria Santos is senior manager, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria has worked support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her current role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017...
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Travel in the USA

My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

Hometown/Home State

Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

Favorite Travel Destination

There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

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New Orleans, Louisiana
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Suzy Shepard

Sr. Manager, Global Markets

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market activation...
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Something Interesting

I’ve been doing Krav for about 5 years now and am Level 4.

Hometown/Home State

San Jose, Costa Rica

Favorite Travel Destination

Somewhere new that I have never been to before.

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Acadia National Park
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Dani Campana

Manager, Partner Engagement

Danielle (Dani) Campana works as a manager, partner engagement, for Brand USA. She strives to facilitate open communication between the organization and its partners with the goals of ensuring seamless implementation of projects and fostering a positive partner experience. Prior to joining Brand USA, Dani worked as a Membership Manager at Destination DC. In this role, she gained experience in cultivating dynamic relationships and worked with an array of businesses, including restaurants, attractions, and convention service providers...
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Favorite Travel Memory

Annual family vacations to the Outer Banks, NC!

Something Interesting

My last name means "bell" in Italian and Spanish.

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Grand Teton National Park, WY
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Philip (Phil) Dickieson

Manager, Marketing Projects

Phil Dickieson is manager, marketing projects for Brand USA, the nation's destination-marketing organization. He is assists the marketing team with the Brand USA's Travel Week, Global Marketplace, and other events and marketing efforts. Prior to joining Brand USA, Phil worked in nonprofit philanthropy at Born Free USA and at Earthworks. Phil graduated from St. Mary's College of Maryland with a degree in Political Science and History. He studied abroad in London and enjoyed traveling through Europe during his time there. Phil loves...
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Favorite Travel Memory

Participated in the "52 Hike Challenge" and did 52 hikes in a year—spent the whole year traveling around the DC/MD/VA area finding new places to hike.

Hometown/Home State

Born in Washington, DC, and raised in Bethesda, MD, he now lives in DC where he soaks in the history and spends time learning more about the unique neighborhoods and culture.

Favorite Travel Destination

Maine! Whether you're braving the cold waters of the Atlantic Ocean or hiking a mountain in Acadia National Park, there's always something exciting to do.

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Joshua Tree National Park
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Maya Hua

Manager, Partner Engagement

Maya Hua works as a manager, partner engagement, for Brand USA and serves as a main point of contact for Brand USA’s partners. She strives to cultivate and foster relationships between the organization and its affiliates. Maya’s previous experiences and involvements have well prepared her to work in partner engagement in the tourism industry for Brand USA. She attended the University of Illinois Champagne Urbana, concentrating in Hospitality Management. Maya has worked for Discover Los Angeles in International Tourism. She has also...
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Hometown/Home State

Chicago, Il

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Snowbird, UT
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Chelsea Sullivan Kaiser

Senior Manager, Partner Marketing

Chelsea Sullivan Kaiser is a senior manager, partner marketing, at Brand USA. She develops and maintains relationships with the organization’s partners and oversees marketing strategy and execution of partnership deliverables. Before working at Brand USA, Chelsea managed corporate and strategic partnerships for Destination DC, the destination marketing organization for the nation’s capital. Before embarking on a career in the tourism industry, she worked at a high-end bridal salon in Georgetown. Chelsea graduated from the University...
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Hometown/Home State

Silver Spring, MD

Community Service

Volunteers as a poll worker for elections

Favorite Travel Memory

Relaxing with friends in Beech Mountain, NC, a cozy ski town with incredible views of the Blue Ridge Mountains.

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Rianna Airitam
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Rianna Airitam

Sr. Coordinator, Partner Operations

Rianna Airitam is senior coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

​I got stuck in Boston, Massachusetts once due to heavy snow and that was the first time I'd ever seen more than 6 inches of accumulation!

Travel in the USA

My family likes to road trip and I like seeing the changing scenery across states.

Hometown/Home State

Rowlett, Texas

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Picture JHinds Lady Bird Johnson Grove, CA
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Jamila Hinds

Sr. Coordinator, Media Producer

Jamila Hinds is senior coordinator, media producer for Brand USA, the destination marketing organization for the United States. Jamila oversees the Digital Asset Management (DAM) system, collaborates with the content management team, and coordinates a variety of multimedia activities for GoUSA TV. Before joining Brand USA in 2021, Jamila worked in marketing communications and graphics production then as an implementation teammate for digital asset management and for enterprise procurement systems. She received her bachelor’s degree...
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Favorite Travel Memory

Climbing up and then racing down the side of a volcano.

Travel in the USA

31 states in the U.S., so far

Favorite Travel Destination

Pacific Northwest, USA

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Marsha Jones

Sr. Coordinator, Accounting & Finance Project Management

Marsha Jones is a senior coordinator, accounting and finance project management for Brand USA, the destination marketing organization for the United States. In addition, Marsha provides direct project and administrative support to the Chief Financial, Diversity, and Inclusion Officer and general administrative support to operational teams. Before joining Brand USA in June 2021, Marsha had multiple years of project management and executive assistant experience, including work with the District of Columbia, KPMG, and, most recently...
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Community Service

Volunteers with local NAACP and Veterans Affairs (VA)

Something Interesting

Danced on Soul Train for teens in Los Angeles

Hometown/Home State

Los Angeles, California

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Picture at Delicate Arch, UT
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Coralis Rivera-Aponte

Sr. Coordinator, Integrated Marketing and Social Media

Coralis Rivera-Aponte is senior coordinator, integrated marketing and social media for Brand USA, the destination marketing organization for the United States. Coralis serves as a key liaison with creative partners, supporting the Director of Creative Strategy and User Experience, Susan Zachar, with Brand USA's social media strategy, campaign management, and partner initiatives. Coralis joined Brand USA in September 2021. Previously, she served as Digital Marketing Coordinator at Discover Puerto Rico, serving as a bridge between local...
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Favorite Travel Memory

Going on a father-daughter road trip through Yellowstone.

Hometown/Home State

San Juan, Puerto Rico

Favorite Travel Destination

Mexico City

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Niagara Falls, New York
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Munira Yusuf

Sr. Coordinator, Accounts Payable

Munira Yusuf is coordinator, office management for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Orlando, Florida-- I could never forget the NASA Facility, Universal Studios, and of course Walt Disney World.

Hometown/Home State

Washington, DC

Favorite Travel Destination

My favorite destination will forever be New York City, New York. It's never the same experience-- always evolving and always amazing!

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Picture AMay Martha's Vineyard, MA
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Allie May

Coordinator, Partner Programs

Allie May is coordinator, partner marketing programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Allie is responsible for supporting the implementation of cooperative marketing programs and campaigns with our partners and clients. Prior to joining Brand USA, Allie worked as a Convention Sales Association at the San Francisco Travel Association and as a...
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Favorite Travel Memory

Going on a helicopter tour of Hawaii with my grandma!

Hometown/Home State

Long Island, New York

Favorite Travel Destination

Park City, Utah. The mountains are beautiful and it’s a great place to ski.

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Diana Mellitz

Coordinator, Partner Marketing

Diana Mellitz is a coordinator, partner marketing, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Diana joined Brand USA in September 2021. Prior to joining Brand USA, Diana worked in the international education and exchange field as a Program Manager, interned at the U.S. Department of State Foreign Service Institute, and taught English in China. Diana graduated from...
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Favorite Travel Memory

Summer trips to the Jersey shore and seeing The Lion King on Broadway.

Hometown/Home State

New Jersey

Favorite Travel Destination

New York City, NY

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James (Tre) Wilson, III

Coordinator, Partner Operations

James (Tre) Wilson is coordinator, partner operations for Brand USA, the destination marketing organization for the United States. Tre develops and assists in the coordination, execution, and maintenance of all partner related commitments and contributions. Tre joined Brand USA in January 2022. He was drawn to Brand USA by his love of travel and by a timely e-mail from family about the job opening. Previously, Tre worked at Escapology, an Escape Room franchise business in South Carolina. He received his Bachelor of Arts Degree from...
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Favorite Travel Memory

Snorkeling in Aruba

Hometown/Home State

South Carolina

Favorite Travel Destination

Aruba

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