Team & Leadership

Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership
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Honolulu, Hawaii
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Cassady Bailey

Vice President, Partner Engagement & Marketing

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Something Interesting

I used to work as a blackjack dealer in Las Vegas.

Hometown/Home State

Charleston, West Virginia

Favorite Travel Destination

I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.

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Jackie Ennis at North Rim, Grand Canyon
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Jackie Ennis

Vice President, Global Trade Development

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Favorite Travel Memory

Circling the Statue of Liberty for first time.

Community Service

Delivering Meals on Wheels in remote northern Vermont homes.

Hometown/Home State

Stowe, Vermont

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Mark Lapidus in Fairfax, Virginia
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Mark Lapidus

Vice President, Product & Technology

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Favorite Travel Memory

North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!

Something Interesting

Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack.

Hometown/Home State

Arlington, Virginia

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Rosina Barbastefano in Portland, Oregon
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Rosina Barbastefano

Sr. Director, Research & Analytics

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Favorite Travel Memory

First trip to Naples, Florida with my wife.

Hometown/Home State

Cali, Colombia

Favorite Travel Destination

Portland, Oregon

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Brian Watkins in Mercersburg, Pennsylvania
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Brian Watkins

Sr. Director, Information Technology

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Favorite Travel Memory

For Spring Break 2015, taking my family (wife and 4 daughters) to Cancun, Mexico. Kids were old enough to appreciate a different culture.

Something Interesting

Played in a semi-pro Spanish soccer league for 4 years.

Favorite Travel Destination

Outer Banks, North Carolina. Vacationing in the 4x4 beach area and waking up to the wild horses roaming around outside the house.

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Susan Billings in Shenandoah National Park, Virginia
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Susan Zachar

Sr. Director, Integrated Marketing

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Favorite Travel Memory

Visiting the U.S. Virgin Islands via sailboat.

Hometown/Home State

Chicago, Illinois — The Windy City!

Favorite Travel Destination

Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.

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Grand Canyon, Arizona
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Alexis Adelson

Director, Marketing Operations & Special Projects

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Favorite Travel Memory

Skydiving on the Eastern Shore of Maryland with my younger brother and summer camp colleagues.

Something Interesting

My secret talent is that I am licensed to drive motorcycles and school buses. However, these days I stick to my car!

Hometown/Home State

Potomac, Maryland

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Picture in Victoria, British Columbia.
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Chelsea Benitez

Director, Consumer Research

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Hometown/Home State

Los Angeles, California

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Los Angeles, California
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Skylar Clark

Director, Partner Marketing

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Favorite Travel Memory

As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!

Hometown/Home State

Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.

Favorite Travel Destination

I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!

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Taj Mahal
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Chris Ellis

Director, Partner Engagement

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Favorite Travel Memory

Watching the sunset over the Gulf Coast while in Sanibel Beach, Florida.

Hometown/Home State

Born in the United Kingdom but lived most of my life outside of the U.K.

Favorite Travel Destination

Denver, Colorado

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Craters of the Moon National Monument & Preserve, Idaho
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Luke Hennig

Director, Partner Operations

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Favorite Travel Memory

I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!

Community Service

As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.

Hometown/Home State

I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).

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Mount Hood, Oregon
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Jennifer Ross

Director, Media & In-Kind Planning

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Favorite Travel Memory

Family vacations to the Great Smoky Mountains growing up

Community Service

Community Outreach for Capital Rowing Club

Hometown/Home State

Charleston, South Carolina

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New Orleans, Louisiana
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Suzy Shepard

Director, Global Trade Development (Asia Pacific)

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Something Interesting

I’ve been doing Krav for about 5 years now and am Level 4.

Hometown/Home State

San Jose, Costa Rica

Favorite Travel Destination

Somewhere new that I have never been to before.

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Packrafting on the Colorado River
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Aila Bereznak

Sr. Salesforce Administrator

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Favorite Travel Memory

Paddleboarding among bioluminescence algae followed by a winter solstice bonfire on the beach in Mexico.

Hometown/Home State

Oak Creek, Colorado

Favorite Travel Destination

Istanbul

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Vail, Colorado
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Amanda Davis

Sr. Manager, Global Trade Development (UK, Europe)

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Favorite Travel Memory

My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.

Hometown/Home State

Richmond, Virginia

Favorite Travel Destination

The Homestead in Hot Springs, Virginia. It's a hidden gem!

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Jerod Fuchs

Sr. Manager, Partner Marketing

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Clemen Hernandez

Sr. Manager, Media Planning

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Picture MJung Asheville, NC
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Mimi Jung

Sr. Manager, Branding & Design

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Favorite Travel Memory

Exploring wild waterfalls throughout the Asheville region in western North Carolina

Travel in the USA

Florida Keys—swimming and kayaking through the crystal clear waters alongside the diverse marine life

Hometown/Home State

The nation’s capital—Washington, D.C.

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Snowbird, UT
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Chelsea Sullivan Kaiser

Sr. Manager, Partner Marketing

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Favorite Travel Destination

St. Michael’s, Maryland. Picturesque seaside views, boutique shopping, and all-you-can-eat crab!

Favorite Travel Memory

Relaxing with friends in Beech Mountain, NC, a cozy ski town with incredible views of the Blue Ridge Mountains.

Community Service

Volunteers as a poll worker for elections

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Joshua Tree National Park
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Julie Paulson

Sr. Manager, Partner Marketing Programs

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Favorite Travel Memory

Family trips to Ocean City, Maryland. We always had a great time enjoying the festivities and rides on the 3 mile long boardwalk.

Travel in the USA

I have visited 26 states and have lived in 7 of them.

Something Interesting

I am an amusement park fanatic and have visited 20 theme parks and have braved some of the world’s tallest roller coasters.

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Maria Santos in Washington, DC
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Maria Santos

Sr. Manager, Integrated Marketing

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Travel in the USA

My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

Hometown/Home State

Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

Favorite Travel Destination

There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

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Rianna Airitam
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Rianna Airitam

Manager, Partner Operations

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Favorite Travel Memory

​I got stuck in Boston, Massachusetts once due to heavy snow and that was the first time I'd ever seen more than 6 inches of accumulation!

Travel in the USA

My family likes to road trip and I like seeing the changing scenery across states.

Hometown/Home State

Rowlett, Texas

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Acadia National Park
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Dani Campana

Manager, Partner Engagement

More About Dani

Favorite Travel Memory

Annual family vacations to the Outer Banks, NC!

Something Interesting

My last name means "bell" in Italian and Spanish.

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Grand Teton National Park, WY
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Philip (Phil) Dickieson

Manager, Marketing Projects

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Favorite Travel Memory

Participated in the "52 Hike Challenge" and did 52 hikes in a year—spent the whole year traveling around the DC/MD/VA area finding new places to hike.

Hometown/Home State

Born in Washington, DC, and raised in Bethesda, MD, he now lives in DC where he soaks in the history and spends time learning more about the unique neighborhoods and culture.

Favorite Travel Destination

Maine! Whether you're braving the cold waters of the Atlantic Ocean or hiking a mountain in Acadia National Park, there's always something exciting to do.

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Joshua Tree National Park
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Maya Hua

Manager, Partner Engagement

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Hometown/Home State

Chicago, Il

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Picture in Fort Myers, Florida
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Carolyn Kirby

Manager, Partner Marketing Programs

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Favorite Travel Memory

Family trips to Galveston Island, Texas.

Hometown/Home State

Arlington, Texas

Favorite Travel Destination

Costa Rica

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Picture at Delicate Arch, UT
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Coralis Rivera-Aponte

Manager, Integrated Marketing and Social Media

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Favorite Travel Memory

Going on a father-daughter road trip through Yellowstone.

Hometown/Home State

San Juan, Puerto Rico

Favorite Travel Destination

Mexico City

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Michelle Harris

Sr. Coordinator, Campaign Management

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Picture AMay Martha's Vineyard, MA
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Allie May

Sr. Coordinator, Partner Marketing

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Favorite Travel Memory

Going on a helicopter tour of Hawaii with my grandma!

Hometown/Home State

Long Island, New York

Favorite Travel Destination

Park City, Utah. The mountains are beautiful and it’s a great place to ski.

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Picture at Makoshika State Park, Montana
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Brittany McCabe

Sr. Coordinator, Integrated Marketing and Social Media

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Favorite Travel Memory

Vermont getaway with boyfriend

Hometown/Home State

West Hartford, Connecticut

Favorite Travel Destination

Tokyo, Japan

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