Team & Leadership | Brand USA

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Thomas Garzilli

Chief Marketing Officer

Washington, DC

Thomas Garzilli

Chief Marketing Officer

Thomas “Tom” Garzilli is the Chief Marketing Officer for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, which is designed to increase incremental international visitation to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories. In addition, Tom leads all...
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Favorite Travel Memory
Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.
Hometown/Home State
I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.
Favorite Travel Destination
I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.
Karyn Gruenberg

Sr. Vice President, Partner Marketing & Strategic Alliances

Art Basel in Miami, Florida

Karyn Gruenberg

Sr. Vice President, Partner Marketing & Strategic Alliances

Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and...
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Favorite Travel Memory
Sitting on the Rocks in Sydney eating fresh lobster, drinking champagne and overlooking the Sydney Opera House OR Swimming in the Great Barrier Reef.
Travel in the USA
So many, I love all my destinations.
Hometown/Home State
Minneapolis, Minnesota
Cathy Domanico

Vice President, Global Trade Development

Williams Bay, Wisconsin

Cathy Domanico

Vice President, Global Trade Development

Cathleen (Cathy) Domanico is vice president, global trade development for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Cathy manages the international offices and is responsible for creating in-market trade strategies and overseeing trade activations. Cathy joined Brand USA in March 2016 and brought experience in marketing strategy, international sales, and event management. Since joining Brand USA, Cathy has...
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Favorite Travel Memory
My family camped around the USA every summer seeing new sites and learning new things. It was simple, yet a very rich experience.
Something Interesting
I have a little cabin on Lake Michigan in a small town called Union Pier, MI.
Favorite Travel Destination
The Oregon Coast.
Tracy Lanza

Vice President, Integrated Marketing

Park City, Utah

Tracy Lanza

Vice President, Integrated Marketing

Tracy is Vice President, Integrated Marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives. Tracy joined Brand USA in March 2016 and is no stranger to our team, having worked and collaborated with...
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Favorite Travel Memory
Since I was a child, I've spent my summers on Cape Cod - a tradition I've continued with my own children.
Travel in the USA
A road trip is the best way to discover this country, while also learning a little bit about yourself.
Hometown/Home State
I'm from Connecticut and a visit to New England to explore the history and landscape along the eastern coast should be on everyone's "must do" list.
Cassady Bailey

Sr. Director, Partner Marketing & Planning

Honolulu, Hawaii

Cassady Bailey

Sr. Director, Partner Marketing & Planning

Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent...
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Something Interesting
I used to work as a blackjack dealer in Las Vegas.
Hometown/Home State
Charleston, West Virginia
Favorite Travel Destination
I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.
Chris Ellis

Sr. Director, Global Trade Development

Orlando, Florida

Chris Ellis

Sr. Director, Global Trade Development

Chris Ellis is senior director operations, global trade development for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Chris is responsible for the operational side of the development and implementation of the market strategies to support the retention and creation of international relationships as well as promoting the United States as a premier travel destination by expanding Brand USA’s international representation network...
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Favorite Travel Memory
Watching the sunset over the Gulf Coast while in Sanibel Beach, Florida.
Hometown/Home State
Born in the United Kingdom but lived most of my life outside of the U.K.
Favorite Travel Destination
Denver, Colorado
Jackie Ennis

Sr. Director, Global Trade Development

North Rim, Grand Canyon

Jackie Ennis

Sr. Director, Global Trade Development

Jackie Ennis is the senior director, global trade development for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie oversees the strategic development of trade activities in all the international markets. Jackie, who joined Brand USA in August after working as a consultant with the organization’s global trade team for the past eighteen months. Jackie was...
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Favorite Travel Memory
Circling the Statue of Liberty for first time.
Community Service
Delivering Meals on Wheels in remote northern Vermont homes.
Hometown/Home State
Stowe, Vermont
Mark Lapidus

Sr. Director, Digital Development

Fairfax, Virginia

Mark Lapidus

Sr. Director, Digital Development

Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...
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Favorite Travel Memory
North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!
Something Interesting
Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack
Hometown/Home State
Arlington, Virginia
Renee Mason

Sr. Director, Partner Programs

Lake George, New York

Renee Mason

Sr. Director, Partner Programs

Renee Mason is senior director, partner programs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, she works with destination and travel brand partners to maximize the value of their marketing efforts and provide them world-class service and support throughout the life of their relationship with Brand USA. Renee joined Brand USA in April 2012, bringing with her strong travel-industry based experience in...
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Favorite Travel Memory
A family road trip to New England when I was in middle school. My family still tells stories from that trip because it was so eventful.
Travel in the USA
I’ve been fortunate in my personal and professional life to travel to many places in the U.S., but there’s still so much more I want to see. I mostly travel for the cuisine, and I have a list of places I want to visit based on how badly I want to try the food there.
Hometown/Home State
Philadelphia, Pennsylvania
Nick Mattera

Sr. Director, Consumer Marketing

Las Vegas, Nevada

Nick Mattera

Sr. Director, Consumer Marketing

Nick Mattera is senior director, consumer marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Nick – who joined Brand USA in July 2018 - oversees consumer marketing and social media campaigns and content development for the organization. Prior to Joining Brand USA, Nick has spent more than eight years working in the travel and hospitality...
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Favorite Travel Memory
Backcountry hiking/camping in Southern Utah – Zion, Bryce, and Arches National Parks.
Hometown/Home State
Buffalo, New York
Favorite Travel Destination
Maine in the Fall or Yosemite National Park in the Spring.
Maria Sheetz

Sr. Director, Partner Engagement

Park City, Utah

Maria Sheetz

Sr. Director, Partner Engagement

Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs. Maria, who joined Brand USA in May 2017, concentrates on developing and...
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Favorite Travel Memory
Visiting Alaska with my family. We left the hot, humid August DC weather and explored Alaska. Seeing Mt. McKinley (now named Denali) with a clear blue sky. Hope to take my 3 girls someday.
Hometown/Home State
Arlington, Virginia
Favorite Travel Destination
Any east coast beach. Two of my favorites are Rehoboth Beach, Delaware and Kiawah Island, South Carolina.
Monica Ceballos

Director, Public Relations for Consumer & Trade

Sedona, Arizona

Monica Ceballos

Director, Public Relations for Consumer & Trade

Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs. Monica joined the Brand USA team in July of 2016. Prior to that, Monica was an Account Supervisor,...
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Favorite Travel Memory
Fulfilling my dream of visiting Monet’s house and garden at Giverny.
Travel in the USA
Yosemite National Park - I went camping there every summer growing up.
Hometown/Home State
Torrance, California
Jesselle Macatiag

Director, Emerging Platforms & Audience Development

Los Angeles, California

Jesselle Macatiag

Director, Emerging Platforms & Audience Development

Jesselle Macatiag is director, emerging platforms and audience development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, Jesselle oversees planning and execution of paid and in-kind consumer media campaigns. She works closely with media planning and buying agencies, media vendors, and the internal analytics team to ensure Brand USA campaigns meet established key performance indicators (KPIs)....
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Favorite Travel Memory
Standing on the summit of Mt. Kilimanjaro with my best friend. Unexpectedly finding an amazing vegetarian restaurant on Ometepe (island in Nicaragua).
Hometown/Home State
West coast is the best coast. Grew up in the suburbs of Los Angeles. I miss Mexican food and the sunset over the Pacific.
Favorite Travel Destination
Anywhere with outdoor adventures and great food.
James Namude

Director, Global Sponsorships

New York City, New York

James Namude

Director, Global Sponsorships

James Namude is director, global sponsorships for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. James joined Brand USA in March 2012 with responsibility for supporting all efforts related to the launch and expansion of the organization’s consumer marketing campaign, digital marketing initiatives, international trade show presence, and advertising programs. In this role, he works with a variety of Brand USA partners throughout...
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Travel in the USA
20 states and Washington, DC
Something Interesting
Played Division 1 college football.
Favorite Travel Destination
Uganda/Kenya; Los Angeles, California; and the Caribbean.
Jennifer Ross

Director, Global Marketing Programs

Mount Hood National Forest, Oregon

Jennifer Ross

Director, Global Marketing Programs

Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA in...
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Favorite Travel Memory
Family vacations to the Great Smoky Mountains growing up
Community Service
Community Outreach for Capital Rowing Club
Hometown/Home State
Charleston, South Carolina
Mitzu Ganley

Sr. Manager, Web & Content

Humphreys Peak, Arizona

Mitzu Ganley

Sr. Manager, Web & Content

Mitzu Ganley is senior manager, web and content for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Mitzu joined Brand USA in September 2017. She focuses on creating content for Brand USA’s digital ecosystem of Visit the USA, including owned and paid channels in support of both consumer and partner campaigns. She works closely with a network of agencies...
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Travel in the USA
A few places that I would love to experience in the U.S. include National Parks (the Wave, Zion, Grand Tetons, and Denali), Maine, Montana. I have to go back and hike the Nāpali Coast someday.
Something Interesting
I have been to over thirty countries.
Favorite Travel Destination
I love nature and camping. I grew up going camping in Yosemite National Park. I recently discovered Joshua Tree, which is awesome if you ever want to feel like you being dropped into a Dr. Seuss book.
Luke Hennig

Sr. Manager, Partner Operations

Craters of the Moon Monument, Idaho

Luke Hennig

Sr. Manager, Partner Operations

Luke Hennig is senior manager, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Luke works with partners and rep agencies to collect and value all in-kind contributions for the Marketing team. He also liaises with the Department of Commerce and mitigates compliance issues to ensure submissions of in-kind contributions receive full Electronic System for Travel Authorization (ESTA) funds matching. Last but not...
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Favorite Travel Memory
I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!
Community Service
As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.
Hometown/Home State
I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).
Louis Lu

Sr. Manager, Global Trade Development

Portland, Oregon

Louis Lu

Sr. Manager, Global Trade Development

Yi Louis Lu is senior manager, global trade development for Brand USA, the nation's destination marketing organization with a mission of increasing international visitation to the United States, fueling the country’s economy, and enhancing the image of the USA worldwide. Louis serves as the primary liaison for Brand USA and its partners, prospects, and manages Brand USA’s international representation firm and their nine offices in Asia. He also manages strategic partner accounts and develops international strategic partnerships...
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Community Service
Asian American in Public Service and Animal Rescue
Travel in the USA
Louis has traveled to more than 30 U.S. states.
Favorite Travel Destination
Washington, DC a.k.a home!
Suzy Shepard

Sr. Manager, Global Trade Development

New Orleans, Louisiana

Suzy Shepard

Sr. Manager, Global Trade Development

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market...
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Something Interesting
I’ve been doing Krav for about 5 years now and am Level 4.
Hometown/Home State
San Jose, Costa Rica
Favorite Travel Destination
Somewhere new that I have never been to before.
Dianne Turner

Sr. Manager, Partner Engagement

Grand Canyon, Arizona

Dianne Turner

Sr. Manager, Partner Engagement

Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs. Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations. Prior...
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Favorite Travel Memory
For my mom's 80th birthday I treated her to a number of first-time experiences: Las Vegas, a live play, and a helicopter ride!
Something Interesting
I love to bake. Pies & cakes are my specialties.
Favorite Travel Destination
Can’t pick one. Been to some unforgettable places. BUT, Destin is the go to summer getaway.
Susan Zachar

Sr. Manager, Consumer Marketing & Social Media

Shenandoah National Park, Virginia

Susan Zachar

Sr. Manager, Consumer Marketing & Social Media

Susan Zachar is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory
Visiting the U.S. Virgin Islands via sailboat.
Hometown/Home State
Chicago, Illinois — The Windy City!
Favorite Travel Destination
Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.
Alexis Adelson

Manager, Marketing Projects

Grand Canyon National Park, Arizona

Alexis Adelson

Manager, Marketing Projects

Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...
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Favorite Travel Memory
Summers in New England with my family.
Something Interesting
I have a motorcycle driver’s license and a commercial driver’s license.
Hometown/Home State
Potomac, Maryland (born in Washington, DC)
Skylar Clark

Manager, Partner Marketing & Planning

Los Angeles, California

Skylar Clark

Manager, Partner Marketing & Planning

Skylar Clark is manager, partner marketing and planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator for the partner marketing & planning team. In her current...
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Favorite Travel Memory
As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!
Hometown/Home State
Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.
Favorite Travel Destination
I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!
Amanda Davis

Manager, Global Trade Development

Vail, Colorado

Amanda Davis

Manager, Global Trade Development

Amanda Davis is manager, global trade development (Europe and Americas) for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Amanda had been coordinator then senior coordinator for the Global Trade team, a position she held since joining Brand USA in June 2016. During her association, she has been instrumental in supporting the USA Discovery Program, Brand USA’s online-training program for international travel agents. She has also worked...
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Favorite Travel Memory
My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.
Hometown/Home State
Richmond, Virginia
Favorite Travel Destination
The Homestead in Hot Springs, Virginia. It's a hidden gem!
Sagia Depty

Manager, Media Planning

Washington, DC

Sagia Depty

Manager, Media Planning

Sagia Depty is manager, media planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory
My first-ever family trip to Walt Disney World in Orlando, Florida in 2014. We had the most magical time together!
Travel in the USA
I have visited nine states and have lived in Virginia my whole life.
Favorite Travel Destination
It’s so hard to choose just one - La Jolla, San Diego in California and Sedona, Arizona.
Sean Moody

Manager, Partner Engagement

Royal Gorge Bridge, Colorado

Sean Moody

Manager, Partner Engagement

Sean Moody is manager, partner engagement for Brand USA, the nation’s destination marketing organization with a mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Sean develops and cultivates relationships with Brand USA partners in Northeastern and Mid-Atlantic states to maximize partner participation in cooperative marketing programs and raise cash contributions from partners to meet organizational goals. Joining...
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Favorite Travel Memory
Music City Midnight New Year’s Eve celebration in Nashville, Tennessee!
Something Interesting
Bucket list item number one is to board the International Space Station!
Hometown/Home State
Kankakee, Illinois
Julie Paulson

Manager, Partner Programs

Washington, DC

Julie Paulson

Manager, Partner Programs

Julie Paulson is the manager, partner programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Julie, who joined Brand USA in May 2017, supports the implementation of cooperative marketing programs and processes with our partners and clients. Julie came to Brand USA from the Smithsonian Institution where she handled the marketing for Smithsonian'...
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Favorite Travel Memory
Family trips to Ocean City, Maryland. We always had a great time enjoying the festivities and rides on the 3 mile long boardwalk.
Travel in the USA
I have visited 26 states and have lived in 7 of them.
Something Interesting
I am an amusement park fanatic and have visited 20 theme parks and have braved some of the world’s tallest roller coasters.
Maria Santos

Manager, Global Marketing Programs

Washington, DC

Maria Santos

Manager, Global Marketing Programs

Maria Santos is manager, global marketing programs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria works in support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017, Maria was an...
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Travel in the USA
My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!
Hometown/Home State
Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.
Favorite Travel Destination
There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!
Erin Setter

Manager, Partner Engagement

Milwaukee, Wisconsin

Erin Setter

Manager, Partner Engagement

Erin Setter is a manager, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Erin is responsible for developing and nurturing relationships with Brand USA partners in the Midwest to maximize partner participation in cooperative marketing programs. Erin, who joined Brand USA in October 2015, started as a partner service representative and,...
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Community Service
I lead the volunteer Hospitality Team at my church responsible for making people comfortable with coffee and snacks.
Travel in the USA
My favorite tourist activity is visiting historic homes, bonus points for onsite artisans.
Hometown/Home State
My family is multi-generational Wisconsinites but I grew up close to the border of Minnesota so I play Duck, Duck, Gray Duck.
Cayleigh Farrell

Sr. Coordinator, Partner Operations

Nashville, Tennessee

Cayleigh Farrell

Sr. Coordinator, Partner Operations

Cayleigh Farrell is sr. coordinator, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory
Visiting Rincon, Puerto Rico and snorkeling coral reefs in the ocean and swimming through waterfalls in the jungle.
Something Interesting
Whenever I travel somewhere new, I collect a Christmas ornament with the destination name. I hope to have enough one day to fill an entire tree!
Hometown/Home State
I am from a small town in Florida, a little north of Tampa.