Team & Leadership

Meet the Brand USA Team

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Team & Leadership
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Thomas Garzilli

Chief Marketing Officer

Thomas Garzilli is the chief marketing officer for Brand USA, the nation’s destination marketing organization. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, and all efforts to ensure Brand USA achieves year-over-year revenue, visitation, and economic impact targets. Brand USA has raised more than $750 million in contributions from over 500 partners and has developed many successful and award-winning marketing programs; most notably, through the introduction of Brand USA’s Many...
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Favorite Travel Memory

Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.

Hometown/Home State

I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.

Travel in the USA

I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.

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Art Basel in Miami, Florida
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Karyn Gruenberg

Sr. Vice President, Partner Marketing & Strategic Alliances

Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building global strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and oversight...
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Hometown/Home State

Minneapolis, Minnesota

Community Service

Working with young people on education programs, locally Martha’s Table.

Favorite Travel Destination

So many, I love all my destinations.

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Jackie Ennis at North Rim, Grand Canyon
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Jackie Ennis

Vice President, Global Markets

Jackie Ennis is vice president, global markets for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie leads Brand USA's trade engagement and marketing efforts, manage Brand USA's global offices, and continue to effectively work to optimize trade and consumer reach around the world. Jackie joined Brand USA in August of 2018 as senior director, global trade...
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Favorite Travel Memory

Circling the Statue of Liberty for first time.

Community Service

Delivering Meals on Wheels in remote northern Vermont homes.

Hometown/Home State

Stowe, Vermont

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Honolulu, Hawaii
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Cassady Bailey

Sr. Director, Partner Engagement & Planning

Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94...
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Something Interesting

I used to work as a blackjack dealer in Las Vegas.

Hometown/Home State

Charleston, West Virginia

Travel in the USA

I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.

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Mark Lapidus in Fairfax, Virginia
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Mark Lapidus

Sr. Director, Product & Technology

Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...
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Favorite Travel Memory

North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!

Something Interesting

Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack.

Hometown/Home State

Arlington, Virginia

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Rosina Barbastefano in Portland, Oregon
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Rosina Barbastefano

Director, Consumer Research

Rosina Barbastefano is director, consumer research for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Rosina executes and supports a global market intelligence program that informs both internal and cooperative partner initiatives. Rosina joined the Brand USA team in June of 2018 to manage the consumer research and metrics programs that measure the...
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Favorite Travel Memory

First trip to Naples, Florida with my wife.

Hometown/Home State

Cali, Colombia

Travel in the USA

Portland, Oregon

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Mount Hood, Oregon
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Jennifer Ross

Director, Partner Marketing Programs

Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA...
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Favorite Travel Memory

Family vacations to the Great Smoky Mountains growing up

Community Service

Community Outreach for Capital Rowing Club

Hometown/Home State

Charleston, South Carolina

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Brian Watkins in Mercersburg, Pennsylvania
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Brian Watkins

Director, Information Technology

Brian Watkins is director, information technology for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Brian plans, designs, coordinates, and directs all Information Technology (IT)-related activities of the organization. Brian directs and provides administrative support for daily operational activities of the IT Department. Brian joined Brand USA in March of 2013, bringing with him over 18 years of...
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Favorite Travel Memory

For Spring Break 2015, taking my family (wife and 4 daughters) to Cancun, Mexico. Kids were old enough to appreciate a different culture.

Something Interesting

Played in a semi-pro Spanish soccer league for 4 years.

Travel in the USA

Outer Banks, North Carolina. Vacationing in the 4x4 beach area and waking up to the wild horses roaming around outside the house.

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Susan Billings in Shenandoah National Park, Virginia
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Susan Zachar

Director, Creative Strategy & User Experience

Susan Zachar is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

Visiting the U.S. Virgin Islands via sailboat.

Hometown/Home State

Chicago, Illinois — The Windy City!

Travel in the USA

Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.

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Grand Canyon, Arizona
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Alexis Adelson

Sr. Manager, Marketing Projects

Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...
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Favorite Travel Memory

Summers in New England with my family.

Something Interesting

I have a motorcycle driver’s license and a commercial driver’s license.

Hometown/Home State

Potomac, Maryland (born in Washington, DC)

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Los Angeles, California
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Skylar Clark

Sr. Manager, Partner Engagement & Planning

Skylar Clark is manager, partner marketing and planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator for the partner marketing & planning team. In her current role...
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Favorite Travel Memory

As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!

Hometown/Home State

Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.

Travel in the USA

I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!

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Craters of the Moon National Monument & Preserve, Idaho
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Luke Hennig

Sr. Manager, Partner Operations

Luke Hennig is senior manager, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Luke works with partners and rep agencies to collect and value all in-kind contributions for the Marketing team. He also liaises with the Department of Commerce and mitigates compliance issues to ensure submissions of in-kind contributions receive full Electronic System for Travel Authorization (ESTA) funds matching. Last...
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Favorite Travel Memory

I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!

Community Service

As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.

Hometown/Home State

I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).

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Mimi Jung

Sr. Manager, Branding & Design

Mimi Jung is senior manager, branding and design for Brand USA, the destination marketing organization for the United States.
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Joshua Tree National Park
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Julie Paulson

Sr. Manager, Partner Marketing Programs

Julie Paulson is the manager, partner programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Julie, who joined Brand USA in May 2017, supports the implementation of cooperative marketing programs and processes with our partners and clients. Julie came to Brand USA from the Smithsonian Institution where she handled the marketing for Smithsonian's revenue...
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Favorite Travel Memory

Family trips to Ocean City, Maryland. We always had a great time enjoying the festivities and rides on the 3 mile long boardwalk.

Favorite Travel Destination

I have visited 26 states and have lived in 7 of them.

Something Interesting

I am an amusement park fanatic and have visited 20 theme parks and have braved some of the world’s tallest roller coasters.

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New Orleans, Louisiana
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Suzy Shepard

Sr. Manager, Global Markets

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market activation...
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Something Interesting

I’ve been doing Krav for about 5 years now and am Level 4.

Hometown/Home State

San Jose, Costa Rica

Travel in the USA

Somewhere new that I have never been to before.

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Vail, Colorado
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Amanda Davis

Manager, Global Markets

Amanda Davis is manager, global trade development (Europe and Americas) for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Amanda had been coordinator then senior coordinator for the Global Trade team, a position she held since joining Brand USA in June 2016. During her association, she has been instrumental in supporting the USA Discovery Program, Brand USA’s online-training program for international travel agents. She has also worked...
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Favorite Travel Memory

My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.

Hometown/Home State

Richmond, Virginia

Travel in the USA

The Homestead in Hot Springs, Virginia. It's a hidden gem!

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Anjelica Magee in Malibu, California.
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Anjelica Magee

Manager, Public Relations/Consumer & Trade

Anjelica Magee is manager, consumer and trade publication relations for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Anjelica – who joined Brand USA in June 2019 – works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs...
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Favorite Travel Memory

Driving from coast to coast on I-10.

Hometown/Home State

Franklin, Massachusetts

Travel in the USA

State – California; City – New York City; Attraction – Disney World

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Maria Santos in Washington, DC
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Maria Santos

Manager, Partner Marketing Programs

Maria Santos is manager, global marketing programs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria works in support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017, Maria was an...
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Favorite Travel Destination

My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

Hometown/Home State

Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

Travel in the USA

There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

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Jamila in Lady Bird Johnson Grove, CA
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Jamila Hinds

Sr. Coordinator, Media Producer

Jamila Hinds is senior coordinator, media producer for Brand USA, the destination marketing organization for the United States. Jamila supports the Digital Asset Management (DAM) system, content management systems, and a variety of multimedia collaborations. Before joining Brand USA in 2021, Jamila worked in marketing communications and graphics production and as an implementation teammate for digital asset management and for enterprise procurement systems. She received her bachelor’s degree from Georgia Tech and earned a certificate...
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Favorite Travel Memory

Climbing up and then racing down the side of a volcano.

Favorite Travel Destination

31 states, so far.

Travel in the USA

Pacific Northwest, USA

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Coralis Rivera-Aponte

Sr. Coordinator, Integrated Marketing and Social Media

Coralis Rivera-Aponte is senior coordinator, integrated marketing and social media for Brand USA, the destination marketing organization for the United States.
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Rianna Airitam

Rianna Airitam

Coordinator, Partner Programs

Rianna Airitam is coordinator, partner engagement for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory

​I got stuck in Boston, Massachusetts once due to heavy snow and that was the first time I'd ever seen more than 6 inches of accumulation!

Favorite Travel Destination

My family likes to road trip and I like seeing the changing scenery across states.

Hometown/Home State

Rowlett, Texas

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Allison May

Coordinator, Partner Programs

Allison May is coordinator, partner programs for Brand USA, the destination marketing organization for the United States.
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Diana Mellitz

Coordinator, Partner Marketing

Diana Mellitz is coordinator, partner marketing for Brand USA, the destination marketing organization for the United States.
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