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Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

  • ThomasGarzilli's picture
    Thomas Garzilli
    Chief Marketing Officer
    Washington, DC

    Thomas Garzilli

    Chief Marketing Officer

    Thomas “Tom” Garzilli is the Chief Marketing Officer for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, which is designed to increase incremental international visitation to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories. In addition, Tom leads all...

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    Favorite Travel Memory

    Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.

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    Hometown/Home State

    I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.

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    Favorite Travel Destination

    I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.

  • KarynGruenberg's picture
    Karyn Gruenberg
    Sr. Vice President, Partner Marketing & Strategic Alliances
    Art Basel in Miami, Florida
    Art Basel in Miami, Florida

    Karyn Gruenberg

    Sr. Vice President, Partner Marketing & Strategic Alliances

    Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building global strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and oversight of...

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    Favorite Travel Memory

    Sitting on the Rocks in Sydney eating fresh lobster, drinking champagne and overlooking the Sydney Opera House OR Swimming in the Great Barrier Reef.

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    Travel in the USA

    So many, I love all my destinations.

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    Hometown/Home State

    Minneapolis, Minnesota

  • CathyDomanico's picture
    Cathy Domanico
    Vice President, Global Trade Development
    Cathy Domanico at Williams Bay, Wisconsin
    Williams Bay, Wisconsin

    Cathy Domanico

    Vice President, Global Trade Development

    Cathleen (Cathy) Domanico is vice president, global trade development for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Cathy manages the international offices and is responsible for creating in-market trade strategies and overseeing trade activations. Cathy joined Brand USA in March 2016 and brought experience in marketing strategy, international sales, and event management.  Since joining Brand USA, Cathy has...

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    Favorite Travel Memory

    My family camped around the USA every summer seeing new sites and learning new things. It was simple, yet a very rich experience.

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    Something Interesting

    I have a little cabin on Lake Michigan in a small town called Union Pier, MI.

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    Favorite Travel Destination

    The Oregon Coast.

  • TracyLanza's picture
    Tracy Lanza
    Vice President, Integrated Marketing
    Park City, Utah
    Park City, Utah

    Tracy Lanza

    Vice President, Integrated Marketing

    Tracy is vice president, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives. Tracy joined Brand USA in March 2016 and is no stranger to our team, having worked and collaborated with...

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    Favorite Travel Memory

    Since I was a child, I've spent my summers on Cape Cod - a tradition I've continued with my own children.

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    Travel in the USA

    A road trip is the best way to discover this country, while also learning a little bit about yourself.

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    Hometown/Home State

    I'm from Connecticut and a visit to New England to explore the history and landscape along the eastern coast should be on everyone's "must do" list.

  • CassadyBailey's picture
    Cassady Bailey
    Sr. Director, Partner Marketing & Planning
    Honolulu, Hawaii
    Honolulu, Hawaii

    Cassady Bailey

    Sr. Director, Partner Marketing & Planning

    Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent...

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    Something Interesting

    I used to work as a blackjack dealer in Las Vegas.

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    Hometown/Home State

    Charleston, West Virginia

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    Favorite Travel Destination

    I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.

  • JackieEnnis's picture
    Jackie Ennis
    Sr. Director, Global Trade Development
    Jackie Ennis at North Rim, Grand Canyon
    North Rim, Grand Canyon

    Jackie Ennis

    Sr. Director, Global Trade Development

    Jackie Ennis is the senior director, global trade development for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie oversees the strategic development of trade activities in all the international markets. Jackie, who joined Brand USA in August after working as a consultant with the organization’s global trade team for the past eighteen months. Jackie was...

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    Favorite Travel Memory

    Circling the Statue of Liberty for first time.

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    Community Service

    Delivering Meals on Wheels in remote northern Vermont homes.

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    Hometown/Home State

    Stowe, Vermont

  • MarkLapidus's picture
    Mark Lapidus
    Sr. Director, Digital Development
    Mark Lapidus in Fairfax, Virginia
    Fairfax, Virginia

    Mark Lapidus

    Sr. Director, Digital Development

    Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...

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    Favorite Travel Memory

    North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!

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    Something Interesting

    Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack

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    Hometown/Home State

    Arlington, Virginia

  • ReneeMason's picture
    Renee Mason
    Sr. Director, Partner Programs
    Lake George, New York
    Lake George, New York

    Renee Mason

    Sr. Director, Partner Programs

    Renee Mason is senior director, partner programs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, she works with destination and travel brand partners to maximize the value of their marketing efforts and provide them world-class service and support throughout the life of their relationship with Brand USA. Renee joined Brand USA in April 2012, bringing with her strong travel-industry based experience in...

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    Favorite Travel Memory

    A family road trip to New England when I was in middle school. My family still tells stories from that trip because it was so eventful.

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    Travel in the USA

    I’ve been fortunate in my personal and professional life to travel to many places in the U.S., but there’s still so much more I want to see. I mostly travel for the cuisine, and I have a list of places I want to visit based on how badly I want to try the food there.

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    Hometown/Home State

    Philadelphia, Pennsylvania

  • NickMattera's picture
    Nick Mattera
    Sr. Director, Consumer Marketing
    Las Vegas, Nevada
    Las Vegas, Nevada

    Nick Mattera

    Sr. Director, Consumer Marketing

    Nick Mattera is senior director, consumer marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.   In this role, Nick – who joined Brand USA in July 2018 - oversees consumer marketing and social media campaigns and content development for the organization. Prior to Joining Brand USA, Nick has spent more than eight years working in the travel and hospitality...

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    Favorite Travel Memory

    Backcountry hiking/camping in Southern Utah – Zion, Bryce, and Arches National Parks.

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    Hometown/Home State

    Buffalo, New York

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    Favorite Travel Destination

    Maine in the Fall or Yosemite National Park in the Spring.

  • MariaSheetz's picture
    Maria Sheetz
    Sr. Director, Partner Engagement
    Park City, Utah
    Park City, Utah

    Maria Sheetz

    Sr. Director, Partner Engagement

    Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs. Maria, who joined Brand USA in May 2017, concentrates on developing and...

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    Favorite Travel Memory

    Visiting Alaska with my family. We left the hot, humid August DC weather and explored Alaska. Seeing Mt. McKinley (now named Denali) with a clear blue sky. Hope to take my 3 girls someday.

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    Hometown/Home State

    Arlington, Virginia

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    Favorite Travel Destination

    Any east coast beach. Two of my favorites are Rehoboth Beach, Delaware and Kiawah Island, South Carolina.

  • ColinSkerritt's picture
    Colin Skerritt
    Regional Director, Canada
    Colin Skerritt in Washington, DC
    Washington, DC

    Colin Skerritt

    Regional Director, Canada

    Colin Skerritt is regional director in Canada for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.   Colin, who joined Brand USA in April 2019, works with Brand USA’s global trade development, marketing, and corporate communications teams across the organization to develop and execute strategic objectives, key initiatives, and plans to expand Brand USA’s global...

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    Favorite Travel Memory

    My first trip to the U.S. was in the early 80’s. I was seven years old and my family drove to Nags Head, North Carolina to visit my cousins. What I remember most were the amazing beaches and grits!

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    Community Service

    My mother passed away from Cancer in 2013. Since then I have participated in Cancer rides in her honor. In September 2019, I will participate in ride through Niagara Falls supporting children and their families affected by Cancer.

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    Travel in the USA

    To me Florida is truly the “Fun-shine” state. I have visited the state many times and have friends and family in South Florida.

  • MonicaCeballos's picture
    Monica Ceballos
    Director, Public Relations for Consumer & Trade
    Sedona, Arizona
    Sedona, Arizona

    Monica Ceballos

    Director, Public Relations for Consumer & Trade

    Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs. Monica joined the Brand USA team in July of 2016.  Prior to that, Monica was an Account Supervisor,...

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    Favorite Travel Memory

    Fulfilling my dream of visiting Monet’s house and garden at Giverny.

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    Travel in the USA

    Yosemite National Park - I went camping there every summer growing up.

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    Hometown/Home State

    Torrance, California

  • JesselleMacatiag's picture
    Jesselle Macatiag
    Director, Emerging Platforms & Audience Development
    Los Angeles, California
    Los Angeles, California

    Jesselle Macatiag

    Director, Emerging Platforms & Audience Development

    Jesselle Macatiag is director, emerging platforms and audience development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States. In this position, Jesselle focuses on using behavioral insights to maximize reach and audience acquisition. Based on insights, Jesselle develops marketing innovations for future deployment on new and emerging technologies. Jesselle has over ten years of experience in cross-platform campaign strategy, media planning, and branded content with a...

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    Favorite Travel Memory

    Standing on the summit of Mt. Kilimanjaro

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    Something Interesting

    I once performed at the halftime show of a Los Angeles Clippers game.

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    Favorite Travel Destination

    Napa Valley, California

  • JamesNamude's picture
    James Namude
    Director, Global Sponsorships
    New York City, New York
    New York City, New York

    James Namude

    Director, Global Sponsorships

    James Namude is director, global sponsorships for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. James joined Brand USA in March 2012 with responsibility for supporting all efforts related to the launch and expansion of the organization’s consumer marketing campaign, digital marketing initiatives, international trade show presence, and advertising programs. In this role, he works with a variety of Brand USA partners throughout...

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    Favorite Travel Memory

    First time coming to the United States

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    Travel in the USA

    20 states and Washington, DC

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    Something Interesting

    Played Division 1 college football.

  • JenniferRoss's picture
    Jennifer Ross
    Director, Global Marketing Programs
    Mount Hood, Oregon
    Mount Hood National Forest, Oregon

    Jennifer Ross

    Director, Global Marketing Programs

    Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA in...

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    Favorite Travel Memory

    Family vacations to the Great Smoky Mountains growing up

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    Community Service

    Community Outreach for Capital Rowing Club

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    Hometown/Home State

    Charleston, South Carolina

  • AllysonCarpenter's picture
    Allyson Carpenter
    Sr. Manager, Partner Engagement
    Allyson Carpenter in Boston, Massachusetts
    Boston, Massachusetts

    Allyson Carpenter

    Sr. Manager, Partner Engagement

    Allyson Carpenter is senior manager, partner engagement in the west for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Allyson - who joined Brand USA in April 2019 - is responsible for developing relationships and maximizing partner participation in Brand USA’s cooperative marketing programs in the western part of the United States. Prior to joining Brand...

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    Favorite Travel Memory

    The warm, sense of pride and amazement of seeing Washington, DC for the first time when I was 16.

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    Travel in the USA

    I have a goal of visiting at least one new state each year.

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    Hometown/Home State

    I’m a life-long Californian who grew up in the rural north and moved to Southern California for college.

  • MitzuGanley's picture
    Mitzu Ganley
    Sr. Manager, Web & Content
    Humphreys Peak, Arizona
    Humphreys Peak, Arizona

    Mitzu Ganley

    Sr. Manager, Web & Content

    Mitzu Ganley is senior manager, web and content for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  Mitzu joined Brand USA in September 2017.  She focuses on creating content for Brand USA’s digital ecosystem of Visit the USA, including owned and paid channels in support of both consumer and partner campaigns.  She works closely with a network of agencies...

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    Community Service

    While in Central and South America, I did a lot of volunteer work with mal-nutrition centers and orphanages. I will be participating in the volunteer programs with the office.

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    Something Interesting

    I have been to over thirty countries.

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    Hometown/Home State

    I grew up just north of San Francisco, California. I still go back for the holidays and I love wandering around and exploring.

  • LukeHennig's picture
    Luke Hennig
    Sr. Manager, Partner Operations
    Craters of the Moon National Monument & Preserve, Idaho
    Craters of the Moon Monument, Idaho

    Luke Hennig

    Sr. Manager, Partner Operations

    Luke Hennig is senior manager, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Luke works with partners and rep agencies to collect and value all in-kind contributions for the Marketing team. He also liaises with the Department of Commerce and mitigates compliance issues to ensure submissions of in-kind contributions receive full Electronic System for Travel Authorization (ESTA) funds matching. Last but not...

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    Favorite Travel Memory

    I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!

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    Community Service

    As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.

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    Hometown/Home State

    I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).

  • LLu's picture
    Louis Lu
    Sr. Manager, Global Trade Development
    Portland, Oregon

    Louis Lu

    Sr. Manager, Global Trade Development

    Yi Louis Lu is senior manager, global trade development for Brand USA, the nation's destination marketing organization with a mission of increasing international visitation to the United States, fueling the country’s economy, and enhancing the image of the USA worldwide.  Louis serves as the primary liaison for Brand USA and its partners, prospects, and manages Brand USA’s international representation firm and their nine offices in Asia.  He also manages strategic partner accounts and develops international strategic partnerships...

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    Community Service

    Asian American in Public Service and Animal Rescue

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    Travel in the USA

    Louis has traveled to more than 30 U.S. states.

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    Favorite Travel Destination

    Washington, DC a.k.a home!

  • SuzyShepard's picture
    Suzy Shepard
    Sr. Manager, Global Trade Development
    New Orleans, Louisiana
    New Orleans, Louisiana

    Suzy Shepard

    Sr. Manager, Global Trade Development

    Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market...

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    Something Interesting

    I’ve been doing Krav for about 5 years now and am Level 4.

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    Hometown/Home State

    San Jose, Costa Rica

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    Favorite Travel Destination

    Somewhere new that I have never been to before.

  • DianneTurner's picture
    Dianne Turner
    Sr. Manager, Partner Engagement
    Grand Canyon, Arizona
    Grand Canyon, Arizona

    Dianne Turner

    Sr. Manager, Partner Engagement

    Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs. Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations. Prior...

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    Favorite Travel Memory

    For my mom's 80th birthday I treated her to a number of first-time experiences: Las Vegas, a live play, and a helicopter ride!

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    Something Interesting

    I love to bake. Pies & cakes are my specialties.

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    Favorite Travel Destination

    Can’t pick one. Been to some unforgettable places. BUT, Destin is the go to summer getaway.

  • SZachar's picture
    Susan Zachar
    Sr. Manager, Consumer Marketing & Social Media
    Susan Billings in Shenandoah National Park, Virginia
    Shenandoah National Park, Virginia

    Susan Zachar

    Sr. Manager, Consumer Marketing & Social Media

    Susan Zachar is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. 

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    Favorite Travel Memory

    Visiting the U.S. Virgin Islands via sailboat.

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    Hometown/Home State

    Chicago, Illinois — The Windy City!

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    Favorite Travel Destination

    Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.

  • AlexisAdelson's picture
    Alexis Adelson
    Manager, Marketing Projects
    Grand Canyon, Arizona
    Grand Canyon National Park, Arizona

    Alexis Adelson

    Manager, Marketing Projects

    Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...

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    Favorite Travel Memory

    Summers in New England with my family.

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    Something Interesting

    I have a motorcycle driver’s license and a commercial driver’s license.

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    Hometown/Home State

    Potomac, Maryland (born in Washington, DC)

  • SkylarClark's picture
    Skylar Clark
    Manager, Partner Marketing & Planning
    Los Angeles, California
    Los Angeles, California

    Skylar Clark

    Manager, Partner Marketing & Planning

    Skylar Clark is manager, partner marketing and planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator for the partner marketing & planning team. In her current...

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    Favorite Travel Memory

    As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!

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    Hometown/Home State

    Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.

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    Favorite Travel Destination

    I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!

  • AmandaDavis's picture
    Amanda Davis
    Manager, Global Trade Development
    Vail, Colorado
    Vail, Colorado

    Amanda Davis

    Manager, Global Trade Development

    Amanda Davis is manager, global trade development (Europe and Americas) for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Amanda had been coordinator then senior coordinator for the Global Trade team, a position she held since joining Brand USA in June 2016. During her association, she has been instrumental in supporting the USA Discovery Program, Brand USA’s online-training program for international travel agents. She has also worked...

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    Favorite Travel Memory

    My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.

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    Hometown/Home State

    Richmond, Virginia

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    Favorite Travel Destination

    The Homestead in Hot Springs, Virginia. It's a hidden gem!

  • AnjelicaMagee's picture
    Anjelica Magee
    Manager, Consumer & Trade Publication Relations
    Anjelica Magee in Malibu, California.
    Malibu, California

    Anjelica Magee

    Manager, Consumer & Trade Publication Relations

    Anjelica Magee is manager, consumer and trade publication relations for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.   In this role, Anjelica – who joined Brand USA in June 2019 – works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs...

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    Favorite Travel Memory

    Driving from coast to coast on I-10.

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    Hometown/Home State

    Franklin, Massachusetts

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    Favorite Travel Destination

    State – California; City – New York City; Attraction – Disney World

  • JuliePaulson's picture
    Julie Paulson
    Manager, Partner Programs
    Joshua Tree National Park
    Joshua Tree National Park

    Julie Paulson

    Manager, Partner Programs

    Julie Paulson is the manager, partner programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Julie, who joined Brand USA in May 2017, supports the implementation of cooperative marketing programs and processes with our partners and clients. Julie came to Brand USA from the Smithsonian Institution where she handled the marketing for Smithsonian'...

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    Favorite Travel Memory

    Family trips to Ocean City, Maryland. We always had a great time enjoying the festivities and rides on the 3 mile long boardwalk.

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    Travel in the USA

    I have visited 26 states and have lived in 7 of them.

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    Something Interesting

    I am an amusement park fanatic and have visited 20 theme parks and have braved some of the world’s tallest roller coasters.

  • MSantos1's picture
    Maria Santos
    Manager, Global Marketing Programs
    Maria Santos in Washington, DC
    Washington, DC

    Maria Santos

    Manager, Global Marketing Programs

    Maria Santos is manager, global marketing programs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Maria works in support of the U.S.-based global marketing team responsible for negotiating in-kind media and creating international marketing programs. In her role, Maria negotiates, contracts, and executes co-operative marketing campaigns focused in Europe and Latin America. Prior to joining Brand USA in September 2017, Maria was an...

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    Travel in the USA

    My family and I spent every holiday and summer vacation while I was growing up going to Boca Raton, Florida and I would insist on going to Disney World every single time. Never got tired of it!

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    Hometown/Home State

    Tenafly, New Jersey, but grew up in Caracas, Venezuela! – my heart is divided.

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    Favorite Travel Destination

    There are many places in the U.S. that I want to go to still, all mostly around California: Yosemite, Napa Valley, and San Francisco!

  • MichelleSchrei's picture
    Michelle Schrei
    Manager, Partner Planning
    Roosevelt Island, Washington, DC
    Roosevelt Island, Washington, DC

    Michelle Schrei

    Manager, Partner Planning

    Michelle Schrei is manager, partner planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Michelle is responsible for partner communications, sponsorships and special initiatives. Michelle, who joined Brand USA in September 2016, came to Brand USA from Eventpedia in Virginia where she worked in product development and strategy and from Autism...

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  • ErinSetter's picture
    Erin Setter
    Manager, Partner Engagement
    Milwaukee, Wisconsin
    Milwaukee, Wisconsin

    Erin Setter

    Manager, Partner Engagement

    Erin Setter is a manager, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Erin is responsible for developing and nurturing relationships with Brand USA partners in the Midwest to maximize partner participation in cooperative marketing programs. Erin, who joined Brand USA in October 2015, started as a partner service representative and,...

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    More About Erin

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    Community Service

    I lead the volunteer Hospitality Team at my church responsible for making people comfortable with coffee and snacks.

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    Travel in the USA

    My favorite tourist activity is visiting historic homes, bonus points for onsite artisans.

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    Hometown/Home State

    My family is multi-generational Wisconsinites but I grew up close to the border of Minnesota so I play Duck, Duck, Gray Duck.