Team & Leadership | Brand USA

Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

Thomas Garzilli

Chief Marketing Officer

Washington, DC

Thomas Garzilli

Chief Marketing Officer

Thomas “Tom” Garzilli is the Chief Marketing Officer for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, which is designed to increase incremental international visitation to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories. In addition, Tom leads all...
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Favorite Travel Memory
Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.
Hometown/Home State
I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.
Favorite Travel Destination
I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.
Karyn Gruenberg

Sr. Vice President, Partner Marketing & Strategic Alliances

Art Basel in Miami, Florida

Karyn Gruenberg

Sr. Vice President, Partner Marketing & Strategic Alliances

Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building global strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and oversight of...
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Community Service
Working with young people on education programs, locally Martha’s Table.
Travel in the USA
So many, I love all my destinations.
Hometown/Home State
Minneapolis, Minnesota
Cathy Domanico

Vice President, Global Trade Development

Williams Bay, Wisconsin

Cathy Domanico

Vice President, Global Trade Development

Cathleen (Cathy) Domanico is vice president, global trade development for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Cathy manages the international offices and is responsible for creating in-market trade strategies and overseeing trade activations. Cathy joined Brand USA in March 2016 and brought experience in marketing strategy, international sales, and event management. Since joining Brand USA, Cathy has...
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Favorite Travel Memory
My family camped around the USA every summer seeing new sites and learning new things. It was simple, yet a very rich experience.
Something Interesting
I have a little cabin on Lake Michigan in a small town called Union Pier, MI.
Favorite Travel Destination
The Oregon Coast.
Tracy Lanza

Vice President, Integrated Marketing

Park City, Utah

Tracy Lanza

Vice President, Integrated Marketing

Tracy is vice president, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives. Tracy joined Brand USA in March 2016 and is no stranger to our team, having worked and collaborated with...
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Favorite Travel Memory
Since I was a child, I've spent my summers on Cape Cod - a tradition I've continued with my own children.
Travel in the USA
A road trip is the best way to discover this country, while also learning a little bit about yourself.
Hometown/Home State
I'm from Connecticut and a visit to New England to explore the history and landscape along the eastern coast should be on everyone's "must do" list.
Carroll Rheem

Vice President, Research & Analytics

Honolulu, Hawaii

Carroll Rheem

Vice President, Research & Analytics

Carroll Rheem is vice president, research and analytics for Brand USA, the nation’s public- private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads Brand USA’s intelligence function, which serves as the foundation for global marketing strategy, as well as the company’s performance metrics. The research & analytics department she heads is responsible for market research – including consumer insight, market sizing and projections...
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Favorite Travel Memory
My niece’s first trip to Disney World.
Travel in the USA
People often think of Aspen, Colorado to ski, but I love it in the summer.
Hometown/Home State
Chicago, Illinois
Cassady Bailey

Sr. Director, Partner Marketing & Planning

Honolulu, Hawaii

Cassady Bailey

Sr. Director, Partner Marketing & Planning

Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent...
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Something Interesting
I used to work as a blackjack dealer in Las Vegas.
Hometown/Home State
Charleston, West Virginia
Favorite Travel Destination
I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.
Jackie Ennis

Sr. Director, Global Trade Development

North Rim, Grand Canyon

Jackie Ennis

Sr. Director, Global Trade Development

Jackie Ennis is the senior director, global trade development for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie oversees the strategic development of trade activities in all the international markets. Jackie, who joined Brand USA in August after working as a consultant with the organization’s global trade team for the past eighteen months. Jackie was...
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Favorite Travel Memory
Circling the Statue of Liberty for first time.
Community Service
Delivering Meals on Wheels in remote northern Vermont homes.
Hometown/Home State
Stowe, Vermont
Mark Lapidus

Sr. Director, Digital Development

Fairfax, Virginia

Mark Lapidus

Sr. Director, Digital Development

Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...
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Favorite Travel Memory
North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!
Something Interesting
Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack
Hometown/Home State
Arlington, Virginia
Renee Mason

Sr. Director, Partner Programs

Lake George, New York

Renee Mason

Sr. Director, Partner Programs

Renee Mason is senior director, partner programs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, she works with destination and travel brand partners to maximize the value of their marketing efforts and provide them world-class service and support throughout the life of their relationship with Brand USA. Renee joined Brand USA in April 2012, bringing with her strong travel-industry based experience in...
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Favorite Travel Memory
A family road trip to New England when I was in middle school. My family still tells stories from that trip because it was so eventful.
Travel in the USA
I’ve been fortunate in my personal and professional life to travel to many places in the U.S., but there’s still so much more I want to see. I mostly travel for the cuisine, and I have a list of places I want to visit based on how badly I want to try the food there.
Hometown/Home State
Philadelphia, Pennsylvania
Nick Mattera

Sr. Director, Consumer Marketing

Las Vegas, Nevada

Nick Mattera

Sr. Director, Consumer Marketing

Nick Mattera is senior director, consumer marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Nick – who joined Brand USA in July 2018 - oversees consumer marketing and social media campaigns and content development for the organization. Prior to Joining Brand USA, Nick has spent more than eight years working in the travel and hospitality...
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Favorite Travel Memory
Backcountry hiking/camping in Southern Utah – Zion, Bryce, and Arches National Parks.
Hometown/Home State
Buffalo, New York
Favorite Travel Destination
Maine in the Fall or Yosemite National Park in the Spring.
Maria Sheetz

Sr. Director, Partner Engagement

Park City, Utah

Maria Sheetz

Sr. Director, Partner Engagement

Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs. Maria, who joined Brand USA in May 2017, concentrates on developing and...
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Favorite Travel Memory
Visiting Alaska with my family. We left the hot, humid August DC weather and explored Alaska. Seeing Mt. McKinley (now named Denali) with a clear blue sky. Hope to take my 3 girls someday.
Hometown/Home State
Arlington, Virginia
Favorite Travel Destination
Any east coast beach. Two of my favorites are Rehoboth Beach, Delaware and Kiawah Island, South Carolina.
Colin Skerritt

Regional Director, Canada

Washington, DC

Colin Skerritt

Regional Director, Canada

Colin Skerritt is regional director in Canada for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. Colin, who joined Brand USA in April 2019, works with Brand USA’s global trade development, marketing, and corporate communications teams across the organization to develop and execute strategic objectives, key initiatives, and plans to expand Brand USA’s global...
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Favorite Travel Memory
My first trip to the U.S. was in the early 80’s. I was seven years old and my family drove to Nags Head, North Carolina to visit my cousins. What I remember most were the amazing beaches and grits!
Community Service
My mother passed away from Cancer in 2013. Since then I have participated in Cancer rides in her honor. In September 2019, I will participate in ride through Niagara Falls supporting children and their families affected by Cancer.
Travel in the USA
To me Florida is truly the “Fun-shine” state. I have visited the state many times and have friends and family in South Florida.
Rosina Barbastefano

Director, Consumer Research

Portland, Oregon

Rosina Barbastefano

Director, Consumer Research

Rosina Barbastefano is director, consumer research for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Rosina executes and supports a global market intelligence program that informs both internal and cooperative partner initiatives. Rosina joined the Brand USA team in June of 2018 to manage the consumer research and metrics programs that measure the...
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Favorite Travel Memory
First trip to Naples, Florida with my wife.
Hometown/Home State
Cali, Colombia
Favorite Travel Destination
Portland, Oregon
Monica Ceballos

Director, Public Relations for Consumer & Trade

Sedona, Arizona

Monica Ceballos

Director, Public Relations for Consumer & Trade

Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs. Monica joined the Brand USA team in July of 2016. Prior to that, Monica was an Account Supervisor,...
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Favorite Travel Memory
Fulfilling my dream of visiting Monet’s house and garden at Giverny.
Travel in the USA
Yosemite National Park - I went camping there every summer growing up.
Hometown/Home State
Torrance, California
James Namude

Director, Global Sponsorships

New York City, New York

James Namude

Director, Global Sponsorships

James Namude is director, global sponsorships for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. James joined Brand USA in March 2012 with responsibility for supporting all efforts related to the launch and expansion of the organization’s consumer marketing campaign, digital marketing initiatives, international trade show presence, and advertising programs. In this role, he works with a variety of Brand USA partners throughout...
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Favorite Travel Memory
First time coming to the United States
Travel in the USA
20 states and Washington, DC
Favorite Travel Destination
Uganda/Kenya; Los Angeles, California; and the Caribbean.
Jennifer Ross

Director, Global Marketing Programs

Mount Hood National Forest, Oregon

Jennifer Ross

Director, Global Marketing Programs

Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA in...
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Favorite Travel Memory
Family vacations to the Great Smoky Mountains growing up
Community Service
Community Outreach for Capital Rowing Club
Hometown/Home State
Charleston, South Carolina
Brian Watkins

Director, Information Technology

Mercersburg, Pennsylvania

Brian Watkins

Director, Information Technology

Brian Watkins is director, information technology for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Brian plans, designs, coordinates, and directs all Information Technology (IT)-related activities of the organization. Brian directs and provides administrative support for daily operational activities of the IT Department. Brian joined Brand USA in March of 2013, bringing with him over 18 years of Information...
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Favorite Travel Memory
For Spring Break 2015, taking my family (wife and 4 daughters) to Cancun, Mexico. Kids were old enough to appreciate a different culture.
Something Interesting
Played in a semi-pro Spanish soccer league for 4 years.
Favorite Travel Destination
Outer Banks, North Carolina. Vacationing in the 4x4 beach area and waking up to the wild horses roaming around outside the house.
Allyson Carpenter

Sr. Manager, Partner Engagement

Boston, Massachusetts

Allyson Carpenter

Sr. Manager, Partner Engagement

Allyson Carpenter is senior manager, partner engagement in the west for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Allyson - who joined Brand USA in April 2019 - is responsible for developing relationships and maximizing partner participation in Brand USA’s cooperative marketing programs in the western part of the United States. Prior to joining Brand...
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Favorite Travel Memory
The warm, sense of pride and amazement of seeing Washington, DC for the first time when I was 16.
Travel in the USA
I have a goal of visiting at least one new state each year.
Hometown/Home State
I’m a life-long Californian who grew up in the rural north and moved to Southern California for college.
Mitzu Ganley

Sr. Manager, Web & Content

Humphreys Peak, Arizona

Mitzu Ganley

Sr. Manager, Web & Content

Mitzu Ganley is senior manager, web and content for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Mitzu joined Brand USA in September 2017. She focuses on creating content for Brand USA’s digital ecosystem of Visit the USA, including owned and paid channels in support of both consumer and partner campaigns. She works closely with a network of agencies...
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Travel in the USA
A few places that I would love to experience in the U.S. include National Parks (the Wave, Zion, Grand Tetons, and Denali), Maine, Montana. I have to go back and hike the Nāpali Coast someday.
Hometown/Home State
I grew up just north of San Francisco, California. I still go back for the holidays and I love wandering around and exploring.
Favorite Travel Destination
I love nature and camping. I grew up going camping in Yosemite National Park. I recently discovered Joshua Tree, which is awesome if you ever want to feel like you being dropped into a Dr. Seuss book.
Luke Hennig

Sr. Manager, Partner Operations

Craters of the Moon Monument, Idaho

Luke Hennig

Sr. Manager, Partner Operations

Luke Hennig is senior manager, partner operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Luke works with partners and rep agencies to collect and value all in-kind contributions for the Marketing team. He also liaises with the Department of Commerce and mitigates compliance issues to ensure submissions of in-kind contributions receive full Electronic System for Travel Authorization (ESTA) funds matching. Last but not...
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Favorite Travel Memory
I got the travel bug early when my family lived in India for five months and I spent half my eighth grade year at an international school!
Community Service
As co-chair of Brand USA’s Corporate Social Responsibility committee, I am honored to help shape Brand USA’s approach to giving back.
Hometown/Home State
I’m proud of my home state of Minnesota for its many “hidden gem” experiences for visitors, especially in the Boundary Waters Canoe Area (BWCA).
Jevonya Hughes

Sr. Manager, Digital Analytics

AT&T Stadium in Arlington, Texas

Jevonya Hughes

Sr. Manager, Digital Analytics

Jevonya Hughes is senior manager, digital analytics for Brand USA, the nation’s public-marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Jevonya is responsible for measuring, communicating, and optimizing the performance of Brand USA marketing campaigns. Jevonya, who joined Brand USA in August 2018, previously worked as the senior digital analyst at Pew Charitable Trusts, a web analytics...
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Favorite Travel Memory
My visit to the Dallas Cowboys Stadium for a guided tour and the game against the Philadelphia Eagles the following day.
Hometown/Home State
Virginia Beach, Virginia
Favorite Travel Destination
New York City, New York! I really like Times Square.
Louis Lu

Sr. Manager, Global Trade Development

Portland, Oregon

Louis Lu

Sr. Manager, Global Trade Development

Yi Louis Lu is senior manager, global trade development for Brand USA, the nation's destination marketing organization with a mission of increasing international visitation to the United States, fueling the country’s economy, and enhancing the image of the USA worldwide. Louis serves as the primary liaison for Brand USA and its partners, prospects, and manages Brand USA’s international representation firm and their nine offices in Asia. He also manages strategic partner accounts and develops international strategic partnerships...
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Community Service
Asian American in Public Service and Animal Rescue
Travel in the USA
Louis has traveled to more than 30 U.S. states.
Favorite Travel Destination
Washington, DC a.k.a home!
Suzy Shepard

Sr. Manager, Global Trade Development

New Orleans, Louisiana

Suzy Shepard

Sr. Manager, Global Trade Development

Suzana “Suzy” Shepard Durini is senior manager, global trade development, Asia Pacific, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Suzy cultivates and maintains relationships with international Brand USA representation firms and partners in the Asia Pacific, seeks new trade opportunities, and manages day-to-day operations including market...
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Something Interesting
I’ve been doing Krav for about 5 years now and am Level 4.
Hometown/Home State
San Jose, Costa Rica
Favorite Travel Destination
Somewhere new that I have never been to before.
Dianne Turner

Sr. Manager, Partner Engagement

Grand Canyon, Arizona

Dianne Turner

Sr. Manager, Partner Engagement

Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs. Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations. Prior...
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Favorite Travel Memory
For my mom's 80th birthday I treated her to a number of first-time experiences: Las Vegas, a live play, and a helicopter ride!
Something Interesting
I love to bake. Pies & cakes are my specialties.
Favorite Travel Destination
Can’t pick one. Been to some unforgettable places. BUT, Destin is the go to summer getaway.
Susan Zachar

Sr. Manager, Consumer Marketing & Social Media

Shenandoah National Park, Virginia

Susan Zachar

Sr. Manager, Consumer Marketing & Social Media

Susan Zachar is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.
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Favorite Travel Memory
Visiting the U.S. Virgin Islands via sailboat.
Hometown/Home State
Chicago, Illinois — The Windy City!
Favorite Travel Destination
Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.
Alexis Adelson

Manager, Marketing Projects

Grand Canyon National Park, Arizona

Alexis Adelson

Manager, Marketing Projects

Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...
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Favorite Travel Memory
Summers in New England with my family.
Something Interesting
I have a motorcycle driver’s license and a commercial driver’s license.
Hometown/Home State
Potomac, Maryland (born in Washington, DC)
Skylar Clark

Manager, Partner Marketing & Planning

Los Angeles, California

Skylar Clark

Manager, Partner Marketing & Planning

Skylar Clark is manager, partner marketing and planning for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator for the partner marketing & planning team. In her current...
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Favorite Travel Memory
As a child, my family loved to take cruises down to U.S. Virgin Islands. I have the best memories exploring the different islands and swimming with dolphins!
Hometown/Home State
Solomon’s Island, Maryland. It’s popular for its sailing, seafood, and beautiful sunset views.
Favorite Travel Destination
I love the beauty and culture of San Diego, California. Plus, the beaches are great for surfing and have my favorite animal: seals!
Amanda Davis

Manager, Global Trade Development

Vail, Colorado

Amanda Davis

Manager, Global Trade Development

Amanda Davis is manager, global trade development (Europe and Americas) for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Amanda had been coordinator then senior coordinator for the Global Trade team, a position she held since joining Brand USA in June 2016. During her association, she has been instrumental in supporting the USA Discovery Program, Brand USA’s online-training program for international travel agents. She has also worked...
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Favorite Travel Memory
My favorite trip was a family road trip throughout Arizona, including stops in Sedona, Scottsdale, and the Grand Canyon.
Hometown/Home State
Richmond, Virginia
Favorite Travel Destination
The Homestead in Hot Springs, Virginia. It's a hidden gem!
John Deregla

Manager, Business Analytics & CRM

Sedona, Arizona

John Deregla

Manager, Business Analytics & CRM

John Deregla is manager, business analytics and CRM for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this role, John, a Salesforce Certified Administrator who joined Brand USA in February 2017, manages Brand USA’s Salesforce platform, the tool Brand USA uses to oversee opportunities, accounts and contact management. Salesforce is the main system of...
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Favorite Travel Memory
Snorkeling in Maui, Hawaii and swimming next to a sea turtle.
Hometown/Home State
Washington, DC
Favorite Travel Destination
San Francisco, California and Hawaii
Anjelica Magee

Manager, Consumer & Trade Publication Relations

Malibu, California

Anjelica Magee

Manager, Consumer & Trade Publication Relations

Anjelica Magee is manager, consumer and trade publication relations for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Anjelica – who joined Brand USA in June 2019 – works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs...
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Favorite Travel Memory
Driving from coast to coast on I-10.
Hometown/Home State
Franklin, Massachusetts
Favorite Travel Destination
State – California; City – New York City; Attraction – Disney World