Team & Leadership

Antonio Tyler is senior coordinator, information technology for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Antonio is responsible for the upkeep, configuration, and reliable operations of IT computer systems and servers. Prior to joining Brand USA, Antonio already had over 15 years of IT experience, including time spent employed by Comcast and Liberty...

Alex Dudich is coordinator, partner marketing programs for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Alex is responsible for supporting the implementation of cooperative marketing programs and campaigns with partners and clients. Prior to joining Brand USA, Alex worked at Beautiful Destinations, an award-winning strategic, creative, and content studio...

Desmon Hickson is coordinator, global trade development (Asia Pacific) for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Desmon is responsible for supporting global marketing with creation of international programs and track, organize, and maintain the compliance of programs’ activities. Prior to joining Brand USA, Desmon worked as a travel consultant for...

Nthanze Kariuki is coordinator, media producer for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Nthanze is responsible for managing Brand USA’s Digital Asset Management system (DAM) and other content needs including internal and external team support, help streamline processes, and track content and development. Prior to joining Brand USA, Nthanze was on...

Diana Mellitz is a coordinator, partner marketing, for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. Diana joined Brand USA in September 2021. Prior to joining Brand USA, Diana worked in the international education and exchange field as a Program Manager, interned at the U.S. Department of State Foreign Service Institute, and taught English in China. Diana graduated from...

Olivia Silverman-Franklin is coordinator, global trade development (U.K., Europe, and India) for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Olivia supports Brand USA’s global trade department in the creation of international marketing and education programs. This is Olivia’s first position directly in the travel and tourism industry but she does have past...

James (Tre) Wilson is coordinator, partner operations for Brand USA, the destination marketing organization for the United States. Tre develops and assists in the coordination, execution, and maintenance of all partner related commitments and contributions. Tre joined Brand USA in January 2022. He was drawn to Brand USA by his love of travel and by a timely e-mail from family about the job opening. Previously, Tre worked at Escapology, an Escape Room franchise business in South Carolina. He received his Bachelor of Arts Degree from...