Brand USA China Mission (March 17-23, 2018)
Beijing, Guangzhou, Chengdu, and Shanghai
Brand USA is planning its third annual Sales Mission to China to provide the platform for U.S. Destination Marketing Organizations (DMOs) and suppliers to interact directly with tour operators, airline representatives, travel agents, MICE (Meetings, Incentives, Conventions, and Expositions) buyers, and media. The main focus is to encourage Chinese visitation to the United States and to educate the Chinese travel industry on the limitless potential of the U.S. as a travel destination.
Previous Sales Mission participants have successfully expanded their footprint in China and this trend will continue throughout the 2018 Brand USA China Sales Mission. Brand USA will also provide training opportunities in Wuhan / Shenzhen (July 2018) and Shenyang / Xi’an (August 2018). More details will be available in January 2018
The 2018 Sales Mission will be traveling to Beijing, Guangzhou, Chengdu, and Shanghai. See below for more details.
Tentative Agenda
Saturday, March 17 (Arrival Day)
- Arrival into Beijing
Sunday, March 18
- Market Brief
- Welcome Reception (U.S. Delegates)
Monday, March 19
- Beijing B2B Sessions
- Beijing VIP Dinner
Tuesday, March 20
- Fly to Guangzhou
- Guangzhou B2B
- Guangzhou VIP Dinner
Wednesday, March 21
- Fly to Chengdu
- Chengdu B2B
- Chengdu VIP Dinner
Thursday, March 22
- Fly to Shanghai
- Visit & Meet with the Travel Trade
- Shanghai VIP Dinner
Friday, March 23
- Shanghai B2B
- Reception TBD
Cost
- Primary Representative - $7,600 (2 delegates)
- Additional Representative* - $3,800 (3rd delegate)
The China Sales Mission Registration Fee includes:
- B2B sessions in four cities
- VIP Dinners
- Scheduled meals that are a part of the sales mission and some airport transfers
For additional information, please contact Amanda Davis.