Brand USA Launches Campaign Promoting U.S. to International Travelers
“All within your reach.” That’s the succinct yet compelling message in Brand USA’s new multi-dimensional digital campaign promoting the proximity of U.S. travel destinations.
The new campaign, launched in March and continuing through September, illustrates for travelers exactly how much of the United States they can see with even one visit to a gateway city. While the USA is a very large country, this campaign helps travelers understand how many unique destination and attractions they can experience in a single trip.
Planning is the key word for assuring a successful trip – specifically planning trips beyond customary gateway locations. Brand USA is providing travelers the information and the tools to do just that.
“The United States offers travelers some of the most diverse travel experiences of any destination in the world,” said Chris Thompson, President & CEO of Brand USA. “Through this new campaign, we are promoting iconic and surprising destinations and attractions visitors can experience to, through, and beyond the gateways—all within their reach.”
The campaign includes online video and digital display advertising, which drives to the new campaign landing page, as well as nine newly-created destination landing pages. The landing pages offers inspirational content and show at least six experience-based itineraries to complement their visit within a five-hour radius of the featured city or gateway. Brand USA will launch a social-media campaign with the “all within your reach” theme in April.
Another component of the Brand USA campaign is an Expedia Media Solutions-created quiz, promoting the U.S. National Parks in conjunction with Brand USA’s new film, National Parks Adventure, the big-screen film commemorating the U.S. national park system. The quiz will appear on Brand USA’s and Expedia’s social-media channels for four weeks.