Registration must be completed by June 30, 2023.

We welcome buyers to attend our three-day, hosted buyer program to fully benefit from this event. There will be a welcome reception on Monday evening therefore arrival into London will be arranged for Monday afternoon and departure will be on Thursday after the meetings in the early evening.

We understand a three-day program may not be possible for all, therefore a two-day, hosted program with up to 26 appointments is also available. Buyers attending two days will be hosted for a maximum of three nights.


  • Buyers will be hosted, with travel and hotel accommodation provided.
  • Breakfast, lunch, and refreshments will be provided to buyers during the hosted appointments and evening events.
  • Attendees will be accommodated in a central London hotel near the venue. Three-day buyers will be hosted for up to four nights and two-day buyers will be hosted for up to three nights. The number of hosted nights will be confirmed based on flight schedules.
  • Arrangements will be managed and booked by the event organizers on a rolling first-come, first-serve basis. Further information will be distributed to those accepted as attendees in advance of Brand USA Travel Week U.K. & Europe 2023.

Registration Eligibility

Entry is open to U.K. & European buyers and acceptance will be based on current or potential business to the USA. In order to be eligible, registrants must be in a position to make or influence decisions on the U.S. travel product that their companies offer.

Please complete the registration form. If you are a company that has more than one product manager, please forward registration to each eligible colleague.

Airlines who wish to engage in appointments with U.S. exhibitors are invited to register as a buyer. Only accommodation will be provided for airlines.

Registration Deadline

Registration must be completed by June 30, 2023, but places are allocated on a first-come, first-served basis (provided you meet the eligibility criteria) so we encourage you to register early.

Please Notes:

  • Brand USA will review registration information to ensure suitable qualifications of the buyer cohort.
  • You may register one colleague from another business function (e.g. marketing) to accompany you on your appointments, but these colleagues may not have their own appointment schedules. These additional colleagues will be accepted at Brand USA’s sole discretion.
  • Multiple buyers from the same company may register to attend and manage their own appointment schedules, but space is limited and registration does not guarantee attendance.
  • You will receive email confirmation from Brand USA related to your completed registration.
  • Attendance is not transferable from accepted registrants to others without the prior written approval of Brand USA. Attendees may not host or operate a London-based travel trade event at any time during the Term of Brand USA Travel Week U.K. & Europe 2023 without written permission from Brand USA.
  • Registration is subject to the Brand USA Travel Week U.K. & Europe 2023 Terms and Conditions.