Brand USA invites U.K. & European buyers to attend up to three days of appointments from Tuesday, September 27 – Thursday, September 29, 2022. Buyers will have the opportunity to attend up to 13, 20-minute matchmade appointments per day.

In addition to the appointment schedule, an enrichment series will offer critical market insights from compelling speakers and attendees will have the opportunity to network with key contacts during the hosted evening events.

All buyers are encouraged to select the full three-day program to receive preference during the selection process. We appreciate that not everybody can be out of the office for the duration, so the two-day option is a valuable alternative.


  • Buyers will be hosted, with travel and hotel accommodation provided.
  • Breakfast, lunch, and refreshments will be provided to buyers during the hosted appointments and evening events.
  • Attendees will be accommodated in a central Frankfurt hotel near the venue. Three-day buyers will be hosted for up to four nights and two-day buyers will be hosted for up to three nights. The number of hosted nights will be confirmed based on flight schedules.
  • Arrangements will be managed and booked by the event organizers on a rolling first-come, first-served basis. Further information will be distributed to those accepted as attendees well in advance of Brand USA Travel Week U.K. & Europe 2022.



Entry is open to U.K. & European buyers and will be based on current or potential business to the USA and program length. In order to be eligible, registrants must be in a position to make or influence decisions on the U.S. travel product that their companies offer.

Please complete the registration form. If you are a company that has more than one product developer, please forward registration to each eligible colleague.

Airlines who wish to engage in appointments with U.S. exhibitors are invited to register as a buyer. Accommodation only will be provided for airlines.



Registration must be completed by July 1, 2022, but places are allocated on a first-come, first-served basis (provided you meet the eligibility criteria) so we encourage you to register early.



  • Brand USA will review registration information to ensure suitable qualifications of the buyer cohort.
  • You may register one colleague from another business function (e.g. marketing) to accompany you on your appointments – these colleagues may not have their own appointment schedules and they will be accepted at Brand USA’s sole discretion.
  • Multiple buyers from the same company may register to attend and manage their own appointment schedules, but space is limited and registration does not guarantee attendance.
  • You will receive email confirmation from Brand USA related to your completed registration.
  • Attendance is not transferable from accepted registrants to others without the prior written approval of Brand USA.
  • Attendees may not host or operate a Frankfurt-based travel trade event at any time during the Term of Brand USA Travel Week U.K. & Europe 2022 without written permission from Brand USA.
  • Registration is subject to the Brand USA Travel Week U.K. & Europe 2022 Terms and Conditions.