2024 Brand USA Video Storytelling Awards

About the Video Storytelling Awards

The Brand USA Video Storytelling Awards recognize destination marketing organizations that use best-in-class video storytelling to bring their destination to life.

Participation is easy: simply send a link to the video series or film you’d like considered to [email protected]. If your video is accepted for streaming on GoUSA TV, it will automatically be entered into the current year’s contest.

Videos are judged by a group of Hollywood producers, directors & content creators who have experience identifying and creating compelling storytelling on networks such as Netflix, BBC, Discovery Channel, BET, Condé Nast, HBO, NBC Universal, Sky TV, Sundance, TLC, and others.

Judging Criteria

We look for the best in video storytelling. This means compelling and entertaining content that inspires travelers to visit the US.

  • Clear and unique story format
  • Prioritizes storytelling with an entertaining narrative that appeals to an international audience
  • Story arc. The storyline must have a concrete beginning, middle, and end for viewers to follow, as well as engaging emotion through drama, conflict, fun, or comedy
  • High stakes and strong characters
  • Builds a unique sense of place by featuring cultural elements such as food, music, sports, tradition, or other attributes
  • Shares something completely new and unexpected, or shines a new light on something well-known about a point of interest or destination
  • Builds interest in and affection for the featured destination
  • Has high quality cinematography and storytelling
  • Motivates a viewer to say: “I want to go do that thing, in that place, with those people!”

About GoUSA TV

GoUSA TV streams travel stories about the United States on many television platforms in fifty countries around the world.

The programming includes hundreds of hours of award-winning television series, feature-length documentaries, and popular shorts told from the diverse perspectives of real people. The mix of shows spotlights authentic experiences from small towns, to large urban areas, to the great outdoors, showcasing the people, places, culture and activities that make the United States a must-visit destination.


2023 Winners

Venturing Out: St. Croix
U.S. Virgin Islands Department of Tourism

Driven to explore and experience adventure in all its forms, host Creighton Baird ventures out into the wild landscapes of the U.S. Virgin Islands to discover the answer to what it means to truly live.



Basecamp Denver
Visit Denver

Play in the mountains; stay in the city! Denver, Colorado natives take you on their favorite Rocky Mountain adventures.



Salt of the Earth
Visit Salt Lake

From Olympic rock-climbing athletes to award-winning brewmasters, meet the unique and creative individuals who make up the diverse and lively Salt Lake City, Utah community

Where to See the Winning Series


The above is only a sampling of the streaming platforms airing GoUSA TV. 

Watch the 2023 winning videos on the GoUSA TV App (iOS and Android).