Brand USA partnered with Orinter Tour and Travel to bring together travel agents from all over Brazil and to encourage their promotion of the United States as a premier travel destination.
Called “USA Day,” the October 1-3, 2017 event attracted nearly 260 attendees to the Infinity Blue Hotel in Balneário Camboriú, Santa Catarina, Brazil. The program was aimed at showing agents a way to think outside the box by discovering new experiences, different travel itineraries, and new possibilities for USA travel to offer their clients.
Brand USA and Orinter of São Paulo, Brazil, offered agents direct contact with different providers in face-to- face business meetings and destination seminars.
The agents came from the following cities/regions of Brazil: Northeast -Fortaleza, Recife and São Luis do Maranhão; South - Porto Alegre, Curitiba, Florianópolis, Blumenau and Joinville and Southeast - São Paulo, Campinas, Ribeirão Preto and Uberlândia.
The USA co-sponsors also included:
Destinations: Visit California; VISIT FLORIDA; Greater Fort Lauderdale Convention & Visitors Bureau; Experience Kissimmee; Las Vegas Convention & Visitors Authority; Greater Miami Convention & Visitors Bureau; Naples, Marco Island, Everglades Convention and Visitors Bureau; NYC & Company; The Official Tourism Marketing Corporation for Palm Beach County; Santa Monica Travel & Tourism; Visit St. Petersburg/Clearwater Convention & Visitors Bureau; and Texas Tourism.
Airline companies: American and Copa airlines.
Hotels chains: Lowes Hotels, Best Western, Eden Roc & Nobu, and Benchmark.
Products: Cirque Soleil, Cruise America, TPI Global, Simon shopping destinations, Music City-Brazil/USA Tours, and Kennedy Space Center.