Coronavirus Updates

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COVID-19

Coronavirus Updates

Brand USA is committed to keep you – our partners and stakeholders – informed on the latest information related to Coronavirus (COVID-19), its impact on the industry, and Brand USA’s marketing adjustments. Having come through difficult circumstances before, we know the resilient nature of our industry and Brand USA is here to help lead the industry back to an even stronger tomorrow.

Resources

  • A secure travel environment is critical to the continued success of the United States as a top destination that attracts international travelers.
  • Brand USA continues to communicate to the international travel community the travel guidance offered by the Centers for Disease Control and Prevention and other U.S. officials.
  • While Brand USA closely monitors the spread of the coronavirus, we are guided by two principles:
    1. To listen to the advice of public health officials, and
    2. To make decisions based on facts and in-market insights.
  • In order to make the most prudent use of the funds entrusted to us by our partners and as responsible leaders and citizens Brand USA has taken the following actions:
    • We are building smart marketing tools and programs to allow for a “quick start” back into markets as soon as it is viable.
    • We will post organic and inspirational content across key digital channels themed as “Stay home. Stay inspired!”
    • We launched a three-week virtual U.S.A. road trip and we will stream new content across our GoUSA TV channel through the end of April.
  • As of March 13, 2020 we have:
    • We paused most paid media globally (China was paused on January 28 and South Korea on February 26).
    • We paused or postponed most partner programs, as communicated directly by Partner Engagement reps.
    • We paused or postponed key activations that involve convening groups in U.S. destinations.
  • Based on the situation in each market, Brand USA will announce the new timing for all affected consumer, partner, and trade programs as appropriate.
  • Brand USA will proceed with specific in-market initiatives where the appropriate. Together, we will inspire the world to continue traveling to the United States and drive business to communities all over this country.

Watch the March 19, 2020 Coronavirus (COVID-19) webinar:

https://youtu.be/Tq90zbt1u8U

Note: The information contained within this webinar is proprietary and not for distribution.

  • Launched on March 25, 2020, this three-week virtual, interactive road trip allows our consumer audience to interact with a journey across five different itineraries which span all 50 states, five territories, and the District of Columbia and share their personal USA stories from the comfort of their home, using the hashtag #UNITEDStories
  • We will use questions, polls, and in-feed posts to encourage user-generated content through the hashtag #UNITEDStories.
  • When possible, we will place social tags specific to the appropriate partner to increase engagement with their destination.
  • And, remember to tag @VisitTheUSA and use #UNITEDstories hashtag as you push out your own dreaming/inspiration content via your digital and social channels.

GoUSA TV, is a great, streaming platform to promote travel dreaming while people remain at home and are actively seeking an entertaining escape. The best viewing experience and most popular way to view GoUSA TV is via streaming TV (Roku, Amazon Fire, and Apple TV). Download GoUSA TV now for free on iOS and Android

Through the end of April, Brand USA will stream our newest, highest-quality series, including:

  • California Pop: A sometimes weird, sometimes wacky look at the road less traveled via a quirky road trip up and down the California coast. Created by Saville Productions, winner of the 2019 Grand Prix Entertainment Lion at Cannes Film Festival. Available in English.
  • Americanos: From filmmaker Robert Rodriguez’s La Reyna (From Dusk Till Dawn, Sin City, Spy Kids, Machete), “Americanos” immerses viewers into the wondrous subcultures of American Latinos. Take a trip with us across America to meet amazing Latino artists, chefs, musicians and creators in Austin, TX, Queens, NY, Tucson, AZ, Santa Fe, ME and Los Angeles, CA. Available in English with Spanish subtitles.
  • Trails & Trailblazers: Blaze a new trail without leaving the house! Connect your inner trailblazer to a cross-country trek thru Texas, Alaska, Oregon, Utah, Arizona, New Mexico, New York and Florida.  Explore the transformational allure of wild places and the human connection we all share.  Produced by Macgillivray Freeman Films, who created this eight-episode content series while filming “Into America’s Wild,” our third giant screen movie. Available in English.

Reminder, partners can submit videos for consideration on the channel by emailing [email protected] or visiting www.TheBrandUSA.com/GoUSA-TV/information for more details.

  • Visitors should pay close attention to travel alerts and information from respective air carriers.
  • There is a temporary entry ban for any visitor, other than U.S. citizens, legal permanent residents or their immediate family, who has been to either China or Iran in the past 14 days.
  • There are temporary entry restrictions for any visitor, other than U.S. citizens, legal permanent residents or their immediate family, who has been physically present in Ireland, the UK, and the Schengen Area of Europe in the past 14 days. The Schengen Area includes the following countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, and Switzerland. 
  • Effective March 21, nonessential travel between the United States and Canada and Mexico is temporarily restricted for 30 days.
  • Anyone traveling to the United States from South Korea will undergo screenings prior to boarding flights.
Frequently Asked Questions

Brand USA has received several inquiries about the COVID-19 (Coronavirus) outbreak and potential impact on travel and tourism. To help respond to these inquiries, we are providing the answers to the most frequently asked questions we have received.

According to the Center for Disease Control and Prevention (CDC), the 2019 Novel Coronavirus is a virus identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China.

According to the CDC, as of March 30, 2020 at 5:00 PM EST, there are 140,904 total cases in the United States.

Brand USA advises everyone to follow CDC guidance on prevention and treatment.

For the most up-to-date information related to travel health advisories, visit the CDC website. Visitors should pay close attention to travel alerts and information from respective air carriers.

Visitors should pay close attention to travel alerts and information from respective air carriers. 

Entry of foreign nationals who pose a risk of transmitting the 2019 novel coronavirus into the United States has been temporarily suspended. Therefore, foreign nationals, other than immediate family of U.S. citizens and permanent residents, who have traveled to China or Iran within the last 14 days will be denied entry into the U.S. for this time.

Additionally, there are temporary entry restrictions for any visitor, other than immediate family of U.S. citizens/permanent residents, who has been physically present in Ireland, the UK, and the Schengen region of Europe, which is comprised of the following 26 states Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, and Switzerland.

Effective March 21, nonessential travel between the United States and Canada and Mexico is temporarily restricted for 30 days.

And, anyone traveling from South Korea will undergo additional health screenings before boarding flights.

As Brand USA has been closely tracking the spread of the coronavirus, we have been guided by two principles: to listen to the advice of public health officials and to make decisions based in  facts and in-market insights.

In order to make the most prudent use of the funds entrusted to us by our partners, and as responsible leaders and citizens, Brand USA is taking the following steps:

  • We are building programs to allow for a “quick start” back into markets as soon as it is viable.
  • We will post organic and inspirational content across key digital channels themed as “Stay home. Stay inspired!”
  • We launched a three-week virtual U.S.A. road trip and we will stream new content across our GoUSA TV channel through the end of April.

As of March 13, 2020, we have taken the following action:

  • Paused most paid media globally (China was paused on January 28 and South Korea on February 26)
  • Paused or postponed most partner programs, as communicated directly by Partner Engagement reps.
  • Paused or postponed key activations that involve convening groups in U.S. destinations
  • New timing for all affected consumer, partner, and trade programs will be announced as we monitor the situation in each market.

Brand USA will proceed with specific in-market initiatives where the market dictates. We will also continue to push out inspiration and organic content about the United States where such messaging is likely to be successful.

If you are concerned about current programs, please reach out to your partner engagement representative.

A declaration of a national health emergency, in and of itself, does not impact the public’s ability to travel.

This is an administrative tool that allows U.S. federal agencies broader latitude to promote and protect the public welfare in ways they can’t otherwise. More specifically, this action provides more authority to specific government officials to temporarily reassign personnel and resources.

Given the fast-evolving nature of the coronavirus outbreak, please monitor the CDC health alerts and State Department travel advisories before making a decision.

On March 19, the U.S. State Department issued a level 4 travel alert that advises all U.S. citizens to avoid all international travel.

On March 19, the U.S. State Department issued a level 4 travel alert that advises all U.S. citizens to avoid all international travel.

Additionally, any U.S. citizen returning to the U.S. who has been in Hubei Province in the previous 14 days will be subject to up to 14 days of mandatory quarantine, to ensure they are provided proper medical care and health screening. To be clear, this applies only to U.S. citizens who have been in Hubei Province in the past 14 days.

Any U.S. citizen returning to the U.S. who has been in the rest of mainland China within the previous 14 days will undergo proactive entry health screening at a select number of ports of entry and up to 14 days of monitored self-quarantine to ensure they have not contracted the virus and do not pose a public health risk.