Coronavirus Updates

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Brand USA has compiled a set of indicators to provide a high level dashboard of current COVID-19 related conditions. This dashboard summarizes how individual markets are performing in relation to recovery targets, which have been designed to help determine when recovery is sufficient for effective marketing activity.

To view the Dashboard, click here

Temporary Travel Restrictions

Anybody, with the exception of U.S. citizens, legal permanent residents, and immediate family members, who has been in the following countries during the past 14 days may not enter the United States at this time:

  • China
  • Iran
  • United Kingdom (England, Scotland, Wales, Northern Ireland)
  • Republic of Ireland
  • Brazil
  • South Africa
  • European Schengen Region (Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, Vatican City)

Additionally, the U.S. has reached agreements with both Canada and Mexico to temporarily limit all non-essential travel, including leisure travel, across land borders. Air travel between the United States and Canada and Mexico is allowed.

 

Mandatory Testing Requirement

The Centers for Disease Control and Prevention (CDC) will require all air passengers to present a negative COVID-19 test result before entering the United States.

Air passengers will be required to get a viral test within the three days before their flight departs to the United States and provide written documentation of their laboratory test to the airline.

Airlines must confirm the negative test result for all passengers or documentation of recovery before they board.

If a passenger does not provide documentation of a negative test or recovery, or chooses not to take a test, the airline must deny boarding to the passenger.

Mandatory Mask Requirement

All travelers shall be required to comply with recommended CDC guidelines and wear masks in airports, commercial aircraft, trains, public maritime vessels, intercity bus services, and other modes of public transportation.

Mandatory Quarantine Requirement

Travelers entering the United States from a foreign country shall be required to comply with recommended CDC guidelines regarding periods of self-quarantine or self-isolation. For more information, please visit the Centers for Disease Control and Prevention travel resources page here.

Frequently Asked Questions

Brand USA has received several inquiries about the COVID-19 (Coronavirus) outbreak and potential impact on travel and tourism. To help respond to these inquiries, we are providing the answers to the most frequently asked questions we have received.

According to the Center for Disease Control and Prevention (CDC), the 2019 Novel Coronavirus is a virus identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China.

Brand USA advises everyone to follow CDC guidance on prevention and treatment.

For the most up-to-date information related to travel health advisories, visit the CDC website. In advance of traveling, visitors should review the COVID-19 health and safety guidelines for specific states, cities, hotels, and airports.

Starting January 26, 2021, the Centers for Disease Control and Prevention (CDC) will require all air passengers to present a negative COVID-19 test result before entering the United States.

  • Air passengers will be required to get a viral test within the three days before their flight departs to the United States and provide written documentation of their laboratory test to the airline.
  • Airlines must confirm the negative test result for all passengers or documentation of recovery before they board.
  • If a passenger does not provide documentation of a negative test or recovery, or chooses not to take a test, the airline must deny boarding to the passenger.

Please note that with specific exceptions, individuals who have been in China, Iran, UK, Ireland, the Schengen region, and Brazil during the past fourteen days may not enter the United States and restrictions at the land borders with Canada and Mexico remain in place at this time.

For more information, please click here.

Visitors should pay close attention to travel alerts and information from respective air carriers.

  • Brazil: Effective May 24, 2020, there is a temporary entry ban for any visitor who has been to Brazil during the 14 days prior to travel, other than U.S. citizens or their immediate family, legal permanent residents, or flight crew members.
  • Canada and Mexico: Effective March 21, 2020, nonessential travel between the United States and Canada and Mexico is temporarily restricted until 11:59 PM on September 21.
  • China and Iran: There is a temporary entry ban for any visitor, other than U.S. citizens, legal permanent residents or their immediate family, who has been to either China or Iran during the 14 days prior to travel.
  • Ireland, the UK, and the Schengen Area of Europe: There are temporary entry restrictions for any visitor, other than U.S. citizens, legal permanent residents or their immediate family, who has been physically present in Ireland, the UK, and the Schengen Area of Europe during the 14 days prior to travel. The Schengen Area includes the following countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, and Switzerland. 
  • South Korea: Anyone traveling to the United States from South Korea will undergo screenings prior to boarding flights.

As Brand USA is closely monitoring the impact of coronavirus and we are guided by two principles:

1. Listen to the advice of public health officials

2. Make fact-based decisions using in-market insights

As responsible stewards of the funds entrusted to us by our partners, Brand USA has taken the following steps.

  • We are building programs to allow for a “quick start” back into markets as soon as it is viable.
  • We will post organic and inspirational content across key digital channels themed as “Stay home. Stay inspired!”
  • We launched a three-week virtual U.S.A. road trip and we will stream new content across our GoUSA TV channel through the end of April.

As of March 13, 2020, we have:

  • Paused most paid media globally (China was paused on January 28 and South Korea on February 26)
  • Paused or postponed most partner programs, as communicated directly by Partner Engagement reps.
  • Paused or postponed key activations that involve convening groups in U.S. destinations
  • New timing for all affected consumer, partner, and trade programs will be announced as we monitor the situation in each market.

Brand USA will proceed with specific in-market initiatives where the market dictates. We will also continue to push out inspiration and organic content about the United States where such messaging is likely to be successful.

If you are concerned about current programs, please reach out to your partner engagement representative.

A declaration of a national health emergency, in and of itself, does not impact the public’s ability to travel.

This is an administrative tool that allows U.S. federal agencies broader latitude to promote and protect the public welfare in ways they can’t otherwise. More specifically, this action provides more authority to specific government officials to temporarily reassign personnel and resources.

Effective March 20, 2020, routine visa services are suspended. More information and updates are available at the U.S. Department of State.

Entry into the United States is temporarily suspended for most individuals who have been physically present within the United Kingdom, Ireland, Schengen Area of Europe, and China within 14 day. Please note that any traveler with a valid ESTA who is subject to current travel restrictions and who attempts to travel to the United States will have their ESTA cancelled. For more information, please visit U.S. Customs and Border Protection ESTA page here and U.S. Department of State site here.

Effective May 24, 2020, entry into the United States is temporarily suspended for any visitor who has been to Brazil during the previous 14 days prior to travel. This does not apply to flight crew members, U.S. citizens or their families, or legal permanent residents.

Effective March 21, 2020, the United States, Canada, and Mexico will temporarily restrict all nonessential travel, including recreation and tourism, across the U.S.-Canada and U.S.-Mexico land borders.

The National Park System is modifying operations on a park-by-park basis and visitors are encouraged to check the status of individual parks here.

Please note that while many outdoor spaces remain open to the public, most facilities are closed and programs are cancelled.

In advance of traveling, visitors should review the COVID-19 health and safety guidelines for specific states, cities, hotels, and airports.