COVID-19 Indicator Dashboard

Brand USA has compiled a set of indicators to provide a high level dashboard of current COVID-19 related conditions. This dashboard summarizes how individual markets are performing in relation to recovery targets, which have been designed to help determine when recovery is sufficient for effective marketing activity.

COVID-19 Indicator Dashboard Notes

1. Policy

Government policy on inbound US/returning travel

Updated as policy changes are made

2. COVID-19 Daily Cases

Source: Johns Hopkins

Target: 3 months of daily average new cases below 500 -OR- 3 consecutive months of <-15% month over month growth

Updated Daily

3. Airline Scheduled Capacity

Scheduled seat capacity of inbound flights to the U.S.

Source: SABRE

Target: 3 consecutive months of >+15% month over month growth

Updated Weekly

4. Google Trends Data

Index of “flights” as a search term topic

Source: Google

Target: 3 consecutive months of >+15% month over month growth

Updated Weekly

5. Consumer Sentiment

Intent to take an international leisure trip in the next 12 months

Source: Engine/ORC

Base: N=1,000 - general population

Target: 3 consecutive months of >+10% month over month growth

Updated Monthly