Brand USA has compiled a set of indicators to provide a high level dashboard of current COVID-19 related conditions. This dashboard summarizes how individual markets are performing in relation to recovery targets, which have been designed to help determine when recovery is sufficient for effective marketing activity.
COVID-19 Indicator Dashboard Notes
1. Policy
Government policy on inbound US/returning travel
Updated as policy changes are made
2. COVID-19 Daily Cases
Source: Johns Hopkins
Target: 3 months of daily average new cases below 500 -OR- 3 consecutive months of <-15% month over month growth
Updated Daily
3. Airline Scheduled Capacity
Scheduled seat capacity of inbound flights to the U.S.
Source: SABRE
Target: 3 consecutive months of >+15% month over month growth
Updated Weekly
4. Google Trends Data
Index of “flights” as a search term topic
Source: Google
Target: 3 consecutive months of >+15% month over month growth
Updated Weekly
5. Consumer Sentiment
Intent to take an international leisure trip in the next 12 months
Source: Engine/ORC
Base: N=1,000 - general population
Target: 3 consecutive months of >+10% month over month growth
Updated Monthly