Diamond Partner Spotlight: Travel South USA
Travel South USA Experiences Firsthand the Strength in Numbers
Travel South USA – the regional marketing organization for 12 southern states, registered a whopping 760 percent jump in the number of visitors in one year – thanks to Brand USA.
A consistently strong partner of Brand USA, Travel South USA last year launched the very first custom regional international sub-site, effectively moving their own international sites onto the platform for Brand USA, the nation’s destination marketing organization.
Only a year later, visitors up a staggering 760 percent to the website for Travel South USA.
The program allows Brand USA to invest more funds on marketing the destinations versus the costs of Travel South USA maintaining its own sub-sites. The 760 percent increase is a sure sign that Brand USA is providing significant value and that directing media to the content elevates the value.
Travel South USA is made up of a coalition of state tourism offices from Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.