Enrichment Series

The U.K. & European Traveler

Recent years have shown how quickly behaviors, routines and priorities can change - so how does this relate to U.K. and European travel habits? Our panelists will analyze the data on what, where and how U.K. and European travelers are booking, look at emerging trends in travel experiences as well as discuss how to create enticing trips to the USA for today’s traveler.

Moderator: Uwern Jong - OutThere magazine

Panelists: Simon Calder - Travel journalist & broadcaster

David Goodger - Tourism Economics EMEA

Nejc Jus - World Travel & Tourism Council


A New Transatlantic Airscape

An update from the transatlantic aviation sector on passenger numbers, route development and connectivity in the year since the U.S. borders opened. This session will consider how airlines have re-imagined operations, networks and the on-board experience since returning to the skies, plus look at the innovations and strategies continuing the growth of leisure travel.

Moderator: Amanda Hills - MMGY Hills Balfour

Panelists: Dr Stefan Kreuzpaintner - Deutsche Lufthansa AG

Tom Lattig - American Airlines

Thorsten Lettnin - United Airlines


Original Storytelling & The Many Voices of the USA

Compelling, emotive storytelling delivered in a genuine voice drives international tourism. Our expert storytellers will explore how best to showcase the diverse breadth of U.S. experiences through the power of original storytelling.

Moderator: Tokunbo Salako - Euronews

Panelists: Ashley Davidson - Citizen Brand & Content Lab

Dirk Rohrbach - Adventurer, Author, Photographer, Journalist, Podcaster, Physician

Dylan Thuras - AtlasObscura.com