2018 CEO Summit
Brand USA President and CEO Chris Thompson spoke at the 2018 CEO Summit. The USA remains one of the world’s most aspirational destinations. The reason people want to visit remains the same: our destinations, our experiences, our people. But how do you continue to engage travelers in a marketplace that has become more competitive than ever? Gain insight into Brand USA’s marketing strategy to reach consumers via mobile, big screen, and everything in between. Learn about ways today’s travelers consume information and how effective modern-day storytelling can inspire visitation to your destination.