2018 CEO Summit
Hear Brand USA Chief Strategy and Communications Officer Anne Madison speak at the 2018 CEO Summit. Anne's session will be on, "Weathering the Storms, Crisis Communication."
No matter what crisis you face, your organization’s ability to sustain (and even excel) through one will be defined by three things:
1. How well prepared you are for the unknown.
2. How successfully you navigate the 24/7 news cycle.
3. How keenly you understand and address the victim mentality (directly, humanely, and empathetically).
This interactive session will walk you through the dimensions of a crisis—and what you should demand from your teams to make sure you and your organization are ready to succeed from the first golden hour of a crisis through recovery and learnings.