past USA Pavilions & Tradeshows

Brand USA continues its tradition of showcasing the United States at IMEX Frankfurt 2025—the leading global trade show for the meetings, events, and incentive travel industry. From May 20-22, 2025, in Frankfurt, Germany, this premier event will gather over 4,200 global meeting planners and 3,100 suppliers, creating unparalleled opportunities to build connections, drive growth, and forge lasting partnerships. As an exhibitor in the Brand USA Pavilion, you’ll gain access to pre-qualified buyers—60 percent of whom manage budgets exceeding $1 million—and position your organization at the forefront of the global business events industry.

The Brand USA Pavilion offers a unified, high-impact platform that amplifies visibility and showcases the United States as the premier destination for business events and incentive travel. Exhibitors benefit from turnkey booth solutions, private meeting spaces, and exclusive networking opportunities to maximize ROI and connect with influential planners from key markets. Don’t miss this chance to highlight your offerings and demonstrate the unique appeal of the United States at IMEX Frankfurt 2025—secure your space today!

Registration for 2025 is closed.

Express Your Interest In Attending Next Year.