past Talks

Brand USA's Karyn Gruenberg, Sr. Vice President of Partner Marketing and Strategic Alliances, and Monica Ceballos, Director of Consumer and Trade Public Relations, spoke at the British Guild of Travel Writers' annual meeting in Charleston, South Carolina. The two presented on Brand USA's overarching destination promotion strategy and public relations objective to generate rich, emotive, and inspiring editorial content. The presentation also explored key initiatives, such as 'Hear the Music' and 'United Stories' campaigns, that fulfill Brand USA's commitment of promoting visitation to, through, and beyond the gateways.