past Talks

IAAPA Virtual Conference

2:30pm ET

Tracy Lanza, Brand USA Senior Vice President of Integrated Marketing will panel discussion about leadership and adaptability during the International Association of Amusement Parks and Attractions’ (IAAPA) Virtual Conference, themed “Recovery Starts With Reconnecting.” Tracy will highlight how Brand USA quickly adapted its business framework and strategic plan to provide information and resources to stakeholders and inspirational and engaging content to consumers.

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