New York Times Travel Show: The Future of Nation Branding in a Globally Connected World
"Well-seasoned travellers and first-time tourists alike are discovering destinations, booking itineraries, and engaging with local economies in entirely new ways. Powered by connected technologies, sophisticated data sets, viral news feeds, and the sharing economy, a revolution in global tourism is afoot. We are on the front lines of one of the most transformative moments in our sector." In this New York Times Travel Show Business Series, Anne Madison, Chief Strategy and Communications Officer, joined government officials and marketing professionals to share insights on adapting to this digital frontier.