Brand USA, the destination marketing organisation for the United States dedicated to increasing international visitation to the United States through marketing and promotional efforts, announced the launch of Brand USA Travel Week, an exclusive series of B2B meetings, educational opportunities, and consumer activations scheduled for 9 – 13 Sept. 2019 in London.
One of the major components of Brand USA Travel Week will be the Brand USA Travel Expo, a new B2B tourism event for the UK and Europe consisting of B2B meetings that will allow U.S. destinations to highlight the very best their cities, towns, and states have to offer in an engaging, unique, and interactive environment. The U.S.-focused initiative will provide Brand USA partners the opportunity to promote their products and services to influential UK and European buyers. The audience will include 60 percent buyers and 40 percent suppliers, with exhibitors from every corner of the United States, including tourism boards, accommodation providers, visitor attractions, activity providers, and representation companies.
Also taking place during Brand USA Travel Week will be an innovative speaker series focused on the top marketers, strategists, and technologists in the tourism industry – the people creating and defining the future of travel. The series will be an educational opportunity for partners that will bring renowned industry leaders on stage to examine the latest trends in travel marketing. Brand USA will carefully curate topics and speakers that will inspire the industry, further helping the organisation in its mission to increase incremental international visitation, spend, and market share
Additionally, Brand USA Travel Week will also encompass a number of consumer activations that will shine a light on the diverse range of travel experiences available in the United States.
For more information on Brand USA Travel Week, please contact [email protected].