Marketing
IPW 2019 Preview: Visit the USA Strategic Platform
May
13
13
2019
4:00 PM EDT - 5:00 PM EDT
To inspire wanderlust and exploration, Brand USA is using video storytelling and innovative curated content to give voice to real travel experiences within the United States. As a sneak peek to IPW in June 2019 and Brand USA’s Fiscal Year 2020, this webinar delves deep into Brand USA’s Consumer Marketing Strategy and Many Voices platform.
The webinar was hosted by Tracy Lanza, vice president, integrated marketing and Karyn Gruenberg, senior vice president, partner marketing & strategic alliances.