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Brand USA Mexico took a group of high-profile travel & lifestyle press on a hosted trip in October 3 – 10th, 2018. This 8 days and 7 nights experience took our media-guests to discover the musical legacy of three key cities in music history. It started in Austin, Texas, where they lived the Austin City Limits Music Festival and also discovered the vast variety of cultural, gastronomic and entertainment richness this destination offers. Next stop was New Orleans, where blues and jazz were the perfect soundtrack of a full gastronomic, cultural and entertaining journey. The adventure ended in Memphis, altar of Elvis Presley and rock and roll, where they  enjoyed exquisite barbecue and ribs, wonderful riverfront parks and museums.