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Rewatch the Brand USA Press Conference LIVE from IPW 2019
June 3, 2019
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11:00 AM EDT

The Brand USA IPW Press Conference took place in Anaheim, California. Brand USA President and CEO Christopher L. Thompson was joined by industry colleagues to share key highlights over the last year – from the results of the Oxford Economics’ Annual Return on Investment (ROI) study to new content on GoUSA TV, and everything in between. He also previewed the new and exciting initiatives and campaigns that will be introduced in 2020, marking the 10th Anniversary of the Travel Promotion Act.