- Brand USA History & Success
- Partner Opportunities
- The USA Marketing campaign
- Research, Trends & Analytics
- Leadership & Innovation
Brand USA History & Success
What does it mean to be the destination marketing organization for the United States of America? Ask one of our experts and we’ll share with you the history, success, and future plans of Brand USA and what we’ve learned along the way. You’ll learn how Brand USA has increased its partnership network six times over and delivered more than 3 million incremental international visitors to the United States since 2011 and what our strategies are to continue to add and create value for our partners.
Brand USA offers hundreds of powerful cooperative marketing platforms and programs that add value and create visibility and engagement for our partners. Year after year, the Brand USA team finds and develops new programs and opportunities. During one of these powerful presentations, you’ll learn how your contributions to Brand USA help drive tourism to communities in all 50 states, the District of Columbia, and the five territories. Invite a Brand USA speaker to present at your next event to introduce you to the latest program opportunities to help your organization achieve its business objectives.
The USA Marketing campaign
Fundamental to Brand USA’s marketing efforts, is the USA Campaign, which includes any combination of broadcast and online video, out-of-home, digital marketing, print, and cinematic production. Through this powerful campaign, Brand USA has helped significantly increase international visitation, spend, and market share for the United States and provided a strong platform for our more than 600 partners worldwide. Find out the latest results and campaign plans by inviting a member of the Brand USA team to your next event.
Research, Trends & Analytics
Brand USA leverages robust research studies and analytics to continually enhance the efficiency and effectiveness of our marketing strategies. What markets provide the most opportunity for your destination? How do traveler buying decisions differ from one part of the globe to the other? What are the latest trends in digital marketing? Find out the answers to these and other questions by inviting a Brand USA speaker to your next event.
Leadership & Innovation
There are numerous personal stories and lessons learned by Brand USA team members throughout their careers, as well as during their Brand USA journeys. Whether you’re looking for an inspirational message, leadership lessons, or case studies of innovative marketing strategies, there’s bound to be a Brand USA speaker to share their story with you. Let us know the type of Talk you’re looking for and we’ll match you up with the right speaker from Brand USA.