International travelers can now explore the USA’s must-see places, great outdoors, foodie hot spots, and amazing road trips on the new GoUSA TV!

There’s a revolution happening right now in television with rapidly growing consumer interest in cutting the cable and opting for Connected TV. By upgrading to “Smart TVs,”or simply using a plug-in device, viewers save on cable costs, while still receiving favorite channels and discovering new entertainment options like GoUSA TV.



Why Connected TV?

  • We live in a multi-screen, multi-platform world, with one in three consumers saying they’ve never had cable television, or no longer do.
  • While people are watching less linear television, time with digital video is on the rise.
  • By 2025, half of viewers under 32 will not subscribe to a pay TV service.
  • Currently 80% of television sales are internet-enabled, interactive televisions that support the increasing amount of consumers who consider themselves “cord-cutters.”
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.


How to Download:

  • Mobile: Download GoUSA TV on your mobile device now for free on iOS and Android.
  • Over-the-Top (OTT): Install the channel via smart TVS and streaming devices: Roku, Apple TV, Amazon Fire, and Google Chromecast. 
  • Web: Watch a curated list of shows online via GoUSA TV YouTube.


How can Brand USA partners participate?

  1. Start by downloading and watching GoUSA TV. Partners can use the search bar within the app to see what programs are on the channel.
  2. Share GoUSA TV and specific series/episodes that feature your destination with your social followers, stakeholders, family, and friends.
  3. Submit new content for our OTT channel:
  • Learn how Brand USA approaches and evaluates content and review spec requirements by referring to this document.
  • Email us a link to your video: [email protected].

Other Considerations:

  • If you don’t have a video link to send and instead would like to upload the source file, register for our Digital Asset Management system here. Should you have any questions regarding the DAM, please contact Justin Pile at [email protected].
  • Want to create new content for the channel, or have additional questions? Contact Mark Lapidus, Senior Director, Digital & Content Development at [email protected].
  • Once partner content is approved for GoUSA TV by a third party and Brand USA receives a completed In-Kind Content Contribution Form, it takes six to eight weeks to publish new content on GoUSA TV OTT platforms and apps.
  • Brand USA retains final approval of all video submissions and uses submitted assets at our sole discretion.

Premiering Soon on GoUSA TV

Trails & Trailblazers (Mid-April)
Blaze a new trail without leaving the house! Connect your inner trailblazer to a cross-country trek through Texas, Alaska, Oregon, Utah, Arizona, New Mexico, New York, and Florida. Explore the transformational allure of wild places and the human connection we all share. Produced by MacGillivray Freeman Films, who created this eight-episode content series while filming "Into America's Wild," our third giant screen movie. Available in English.
California Pop (Late-April)
A sometimes weird, sometimes wacky look at the road less traveled via a quirky road trip up and down the California coast. Created by Saville Productions, winner of the 2019 Grand Prix Entertainment Lion at Cannes Film Festival. Available in English.
Americanos (Mid-May)
From filmmaker Robert Rodriguez’s La Reyna (From Dusk Till Dawn, Sin City, Spy Kids, Machete), “Americanos” immerses viewers into the wondrous subcultures of American Latinos. Take a trip with us across America to meet amazing Latino artists, chefs, musicians, and creators in Austin, Texas; Queens, New York; Tucson, Arizona; Santa Fe, New Mexico; and Los Angeles, California. Available in English with Spanish subtitles.

See the examples below of the type of content Brand USA would like to feature on the channel.

Brand USA announced winners of the first-ever Brand USA Video Storytelling Award during the ESTO Destination Day Lunch. Brand USA President and CEO Christopher L. Thompson presented the awards to representatives from Destination DC and New Mexico Tourism Department in recognition of their compelling and inspiring video content. Learn more about the award winners, and watch their videos, below: