Thousands within the travel industry, including buyers, suppliers, and media, gathered in Anaheim, California for the 51st annual IPW Conference
Brand USA, the destination-marketing organization for the United States, celebrates the success of its eighth year as the U.S. Travel Association’s premier sponsor of IPW. This year’s IPW, the travel industry’s premier international marketplace, attracted approximately 6,000 delegates representing 70 countries, 500 media, and thousands of U.S. travel organizations from every region of the United States representing all industry category components.
"IPW is the biggest stage and brightest lights annually for Brand USA to celebrate collective success with our world of stakeholders,” said Christopher L. Thompson, president and CEO of Brand USA. “Congrats to the U.S. Travel Association, as well as our hosts Visit Anaheim and Visit California for another very productive event.”
During the 5-day travel conference, the organization’s staff and representatives participated in 440 prescheduled appointments and nearly 200 meetings with potential new partners. Brand USA staff and leadership also participated in a number of interviews and more than 40 appointments with international travel journalists. Additionally, the organization generated more 40,000 impressions across social media platforms.
Brand USA announced its third giant-screen film will be released in February 2020 and provided IPW 2019 attendees the opportunity to vote on their favorite of three film titles: “Into America’s Wild,” “Exploring Wild America,” and “America’s Natural Wonders” for the organization’s release of its third film to be released in February 2020.
Additionally, Brand USA recently extended its premier sponsorship agreement of the annual IPW conference through 2024.
The Brand USA Press Conference, Market Trends Update, and Partner Engagement Session is available to watch here. Additionally, photos from IPW 2019 can be found here. For up-to-date information on IPW 2019, and for more information on next year’s IPW in Las Vegas, Nevada, please visit here.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.