New digital network offers premium travel entertainment content to global audiences that inspires travel to the USA; GoUSA TV aims to generate three million views in its first year
Brand USA, the destination marketing organization for the United States, today announced the launch of GoUSA TV, a first-of-its kind connected TV network, featuring best-in-class created, curated and licensed video content to inspire, invite and welcome travelers to visit the USA. As the go-to channel and definitive source to find real, authentic and on-demand video content about travel experiences in the USA, GoUSA TV will offer a rich library of single episode and episodic content that allows audiences to explore and experience the USA through short, medium and long-form videos. The service is now available on Roku, Apple TV and Amazon Fire TV in the United States and across the globe. In 2019, GoUSA TV will launch on Google Chromecast and leading platforms in China.
“We are at the forefront of delivering authentic, inspiring and entertaining content that connects travelers to all the experiences the USA has to offer,” said Tom Garzilli, chief marketing officer, Brand USA. “A big part of our role as the nation’s destination marketing organization is to invite, welcome and thank travelers for coming to the USA and this connected TV platform will help us engage and attract a greater audience than ever before with entertaining content that captures and keeps viewers coming back again and again.”
With many consumers tuning in to digital video and streaming TV in staggering numbers, Connected TV and Video on Demand (VOD) is a growing global phenomenon that represents a significant opportunity for Brand USA to expand its storytelling platform and reach in key international markets. Per an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content. In particular, North America, Latin America, Europe and Asia-Pacific (led by Japan, India, South Korea, China and Australia) have all shown steady growth in VOD adoption. In its first year online GoUSA TV hopes to generate three million views.
“Over the past five years, Brand USA has created and curated amazing storytelling via videos that showcase the USA’s endless diversity of people, places and experiences,” continued Mr. Garzilli. “GoUSA TV will elevate our storytelling capabilities to the next level by optimizing a combination of created, curated and licensed content that allows us to deliver powerful visual stories that personally resonate with every traveler in a way that is entertaining, informative and relevant.”
GoUSA TV’s debut comes as Brand USA prepares for the global premiere of America’s Musical Journey, its second giant-screen film together with MacGillivray Freeman Films and global presenting sponsor, Expedia, Inc., on February 15, 2018. The channel illustrates another key pillar of the organization’s digital screen strategy – mobile to giant screen and everything in between – to drive storytelling that is relevant, engaging and real – from quick, snackable content to immersive, lean in and lean back viewing moments.
GoUSA TV audiences will have access to a wide array of experiences across 4 different category and experience playlists. Initial categories include the Great Outdoors, Road Trips, Food & Drink, Culture & Events. Currently, GoUSA TV is in the process of enriching its programming content and will expand its library to feature more themes and formats, including series, films and live videos.
About GoUSA TV
GoUSA TV is a travel entertainment connected TV channel that inspires travel to the USA. Offering best-in class created, curated and licensed content, it is the go-to channel and definitive source to find real, authentic and on-demand video content about travel experiences in the USA. GoUSA TV is now available on Roku, Apple TV and Amazon Fire TV in the United States and across the globe; In 2019, GOUSA TV will launch on Google Chromecast and leading platforms in China. GoUSA TV is powered by Brand USA, the destination marketing organization for the United States. https://www.VisitTheUSA.com/television
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.