MacGillivray Freeman’s new adventure documentary for IMAX® and giant screen theatres, “NATIONAL PARKS ADVENTURE,” opens globally on Friday, February 12th with a roll-out expansion release through the Fall. The film, produced in association with Brand USA, the nation’s destination marketing organization, and presented globally by Expedia, Inc. and Subaru of America, Inc., with major support from the Giant Dome Theater Consortium, takes audiences on the ultimate off-trail adventure into the nation's awe-inspiring great outdoors and untamed wilderness.
Moviegoers will soar over red rock canyons, hurtle down steep mountain peaks and explore other-worldly realms found within America’s most legendary outdoor places in what is both an action-packed celebration of the Centennial Anniversary of the National Park Service and a soulful reflection on what wilderness means to us all.
“’NATIONAL PARKS ADVENTURE’ captures the stunning beauty of our wild places and reminds us these landscapes are an essential part of the human spirit,” states film narrator and Academy Award® winner Robert Redford.
At the helm of “NATIONAL PARKS ADVENTURE” is two-time Academy Award®-nominated director Greg MacGillivray (The Living Sea, Dolphins, Everest) and his team of filmmakers, who bring their legendary giant-screen storytelling to some of the most extraordinary locations on the planet.
“There are more than 400 national parks and historic sites in our country that many families have not been able to explore,” says director Greg MacGillivray. “Our hope is that ‘NATIONAL PARKS ADVENTURE’ will encourage our audiences to discover the beauty and sanctuary of these American treasures—and inspire them to go out and explore them on their own.”
"The national parks are major draws for international travelers and our giant-screen film is an ideal vehicle for conveying that appeal,” said Chris Thompson, Brand USA’s president and CEO. “As we continue to highlight the great outdoors in our global promotional efforts, we look forward to successful screenings of the film playing at hundreds of venues around the world.”
Filmed in more than 30 national parks across the country, “NATIONAL PARKS ADVENTURE” follows world-class mountaineer and national parks ambassador Conrad Anker, adventure photographer Max Lowe and artist Rachel Pohl as they hike, climb and explore their way across America’s spectacular wilderness—places like Yellowstone, Glacier National Park, Yosemite, Grand Tetons and Arches – revealing a tapestry of natural wonders that will inspire the adventurer in all of us. Captured with the highest-quality Solido IMAX 3D cameras and shown in full glory in giant screen theatres, “NATIONAL PARKS ADVENTURE” celebrates the majesty of our national parks and treasured landscapes and highlights the importance of protecting them for the next 100 years.
“We believe in the transformative power of America’s national parks to inspire travel and discovery, and we are honored to lend support and raise awareness as the first global sponsor and exclusive online travel activation partner of this film, as well as a long-standing partner of Brand USA and the US Travel Association,” said Noah Tratt, global senior vice president of Expedia Media Solutions. “We also created an easy way for travelers to book their next trip to explore all that our national parks have to offer at www.expedia.com/nationalparks.”
As part of the partnership with Subaru, the film will open with a short dedication spot from the automaker that promotes the importance of the national parks and the need to protect them. As the premier vehicle partner of the National Parks Service Centennial, Subaru is working with the national parks on a zero landfill initiative dedicated to significantly reducing waste going into landfills and preserving the parks for years to come.
“This film would not have been possible without the support of our partners at Brand USA, Expedia and Subaru, who share a dedication to inspiring people around the world to get out there and explore their world,” said Shaun MacGillivray, producer of “NATIONAL PARKS ADVENTURE” and president of MacGillivray Freeman Films. “Their support and participation brought this film to life, and together we look forward to delivering an unforgettable movie experience that will bring America’s vast and treasured wilderness to global audiences.”
Brand USA will host the film’s World Premiere at the Samuel C. Johnson IMAX Theater in the Smithsonian’s National Museum of Natural History on Wednesday, February 10th. Brand USA executives, filmmakers, government officials, and Park Service executives will be in attendance to celebrate the premiere of this film and commemorate the Centennial anniversary of the National Park Service. Additionally, there will be festivities on behalf of the film held both domestically and in international markets such as London, Mexico City, Tokyo and Beijing to mark the opening of the film around the world.
“NATIONAL PARKS ADVENTURE” will be released in more than 100 theaters across the country and around the world beginning February 12, 2016 through Fall 2016.
The film is family friendly and has a run time of 43 minutes. www.NationalParksAdventure.com
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives helped welcome more than 3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.