pax news - June 11, 2019
Brand USA’s newest (and only) Canadian employee has plans to “show more” of the United States in Canada by introducing marketing strategies that focus on experiential travel beyond America’s major gateways.
Travelweek - June 7, 2019
Brand USA took to the world stage at IPW 2019 in Anaheim, California earlier this week to announced its new marketing initiatives aimed at positioning the United States as a premier travel destination.
ANAHEIM, CALIF. - June 5, 2019
Thousands within the travel industry, including buyers, suppliers, and media, gathered in Anaheim, California for the 51st annual IPW Conference Brand USA, the destination-marketing organization for the United States, celebrates the success of its eighth year as the U.S. Travel Association’s...
ANAHEIM, CALIF. - June 4, 2019
Brand USA’s Annual Report sheds light on the effectiveness of its fiscal year 2018 consumer marketing efforts, expanding market outreach, and impactful partnership, and industry engagement During a press conference this week at IPW 2019, Brand USA, the destination marketing organization for the...
ANAHEIM, CALIF. - June 3, 2019
Viewers journey alongside two inspiring U.S. trailblazers exploring the country’s great outdoors Today, Brand USA, the destination-marketing organization for the United States, announced its third film for release in IMAX® and giant screen theaters in collaboration with MacGillivray Freeman Films...
Travel Pulse - June 3, 2019
Tourism is crucial to the economic growth of the U.S. and has not been impacted by the current administration, a message that both US Travel Association President and CEO Roger Dow and Christopher L. Thompson, President and CEO, Brand USA, drove home at the opening press conference at the U.S....
VARIETY - June 3, 2019
Destination marketing organization Brand USA and Expedia are teaming with MacGillivray Freeman Films to produce giant-screen documentary “Into America’s Wild." The project will premiere in Washington, DC in February 2020. It will follow John Herrington, the first Native American astronaut, and...
Daily News - May 31, 2019
Disneyland’s new Star Wars-themed attraction isn’t the only thing putting Anaheim in tourism’s spotlight. Coincidently, and very fortuitously, from June 1-5 the city is home to what’s known in the tourism business as “IPW,” once called the “International Pow Wow.” It’s one of the travel industry’s...