In this issue
Dear Friends and Partners, At Brand USA, we are celebrating our country as a melting pot of cultures and musical treasures with the release of our new giant screen movie, "America’s Musical Journey." We are excited about our second IMAX film created in partnership with MacGillivray Freeman Films and Expedia, Inc. At our first premiere on February 15 at the Smithsonian Air and Space Museum in Washington, DC, "America’s Musical Journey" received glowing reviews.
Dates to Remember
March 15, 2018
"Travesía Musical" Mexico City Premiere
March 18-23, 2018
China Sales Mission
April 2, 2018
April 3-5, 2018
WTM Latin America
April 12, 2018
Travel Nevada Rural Roundup Conference
April 22-25, 2018
April 21-May 4, 2018
United Kingdom & Ireland MegaFam
April 30, 2018
Oregon Governor's Conference on Tourism
May 1, 2018
Brand USA Marketing Committee Meeting
May 2, 2018
Brand USA Board Meeting
In The News
Brand USA expands Hills Balfour remit to cover European PR
Breaking Travel News
Brand USA and Expedia Media Solutions Launch Immersive 3D Audio Campaign to Inspire International Travelers
Brand USA Announces New Stand-alone Website for the Travel Trade
"America's Musical Journey" with Morgan Freeman
8 travel trends to keep an eye on for 2018
America's Musical Journey Will Make You Want To Travel In 2018
Industry Groups Form ‘Visit U.S.’ Coalition to Increase International Travel
Brand USA Appoints Hills Balfour as its International Representation Agency for Travel Marketing Across Europe
London, United Kingdom
Brand USA Promotes Little Rock Area Destinations to International Travelers
Little Rock, Arkansas
Could Brand USA’s 3D audio campaign changes the way we listen to ads?
Brand U.S.A expands Ogilvy's remit to handle consumer PR
Retracing America’s Musical Canvas
The New York Times
Exclusive trailer: Singer Aloe Blacc heads on 'America's Musical Journey'
Brand USA Taps Industry Veteran, Lourdes Berho, to Lead its Travel Marketing in Mexico
Mexico City, Mexico
Brand USA Appoints Regional Director to Manage its Travel Marketing in Canada
Morgan Freeman Joins Brand USA’s ‘America’s Musical Journey’
“Canada will be a critical part of our consumer and trade marketing effort”: Brand USA
Bumper announcements from Brand USA
New members appointed to Brand USA board of directors
USA Marketing Campaign
February through March Brand USA has consumer campaigns/ads running in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea, and the United Kingdom.
View the campaigns currently running in-market here.
Tendance du Travel Award: U.S. Destination — “2017 Best Long-haul Destination” in the Leisure Category
The University of Central Florida (UCF)'s Rosen College of Hospitality Management Inaugural “USA — China Tourism Breakthrough Award” — Chris Thompson
IDriver Media and Ctrip China Road Trip Festival 2018 - The Best Overseas Self-Driving Tour Destination 2017
How do we market the USA? Learn more about Brand USA’s promotional activities, co-op marketing programs and trade outreach.
Want to work with Brand USA?
Brand USA is always looking for top talent to join our organization. Check out our Careers Page where we will advertise any new opportunities!
RFPs & RFIs
Brand USA promotes and provides full and open competition in awarding contracts to support our operations and marketing efforts. If you have the passion and talent to help us promote the United States as an exciting and diverse travel destination, we invite you to participate in this process. Please click here for more information about available opportunities.