Dear Friends and Partners,
The results are in! The fifth annual study by Oxford Economics demonstrates that for the fifth straight year, in collaboration with our more than 800 partners, Brand USA is achieving its mission to fuel the nation’s economy through the power of travel.
According to the study, in total over the past five years, Brand USA generated:
In this issue
The new Brand USA giant-screen film, “America’s Musical Journey,” which captures the rich musical heritage of the United States, premiered in Paris last month to an audience of government officials, musicians, filmmakers, and influencers.
During the May 30 premier at La Géode, Brand USA, the destination marketing organization for the United States, treated the group to a special live performance...
Brand USA is offering its partners innovative marketing opportunities that feature music and culinary themes to promote U.S.-bound travel and extend their advertising reach into specific global markets.
The destination marketing organization offers Brand USA Originals – its cooperative-marketing programs developed and offered exclusively on a proprietary basis. Brand USA also creates other...
Over 50 international journalists are set to visit over 50 diverse destinations in the United States in the first-ever “50 Journalists in 50+ Destinations” – thanks to Brand USA, American Airlines, and Marriott International.
Building on the success of Brand USA’s established MegaFam program which introduced travel agents and tour operators to the U.S. as a premier travel destination, Brand USA...
“Do You Want to Dance” was a popular song written and recorded in 1958 by California teenager Bobby Freeman. It rocketed to No. 5 on the Billboard singles chart. A host of other musical artists – Del Shannon, The Beach Boys, Bette Midler, the Ramones, Bruce Springsteen and Lucy Lawless – have performed their versions of the song through every decade since its original release.
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The global digital version of Brand USA’s 2018 Inspiration Guide, Travel USA, is now live. The digital guide is expected to garner 30+ million impressions. Digital distribution of the guide includes:
Visitors traveling from Ireland to visit the United States and New Englanders traveling to the lush green of the Emerald Isle will find getting to their respective destinations a lot easier this summer – thanks to Delta Air Lines.
For the second summer in a row, Delta resumed its daily nonstop service May 24 between Boston’s Logan International Airport and Dublin International Airport.
James Huang – a well-respected tourism leader with extensive destination marketing experience – has been chosen as regional director to head up Brand USA’s strategic travel trade and marketing efforts in China.
During a video message at the destination marketing organization’s China Sales Mission in March, Brand USA Vice President, Global Trade Development Cathy Domanico said Huang – who joined...
A Spanish-language version of Brand USA’s new giant-screen documentary, “America’s Musical Journey,” tracing the evolution of American music, premiered in Mexico City, March 15.
Called “Travesia Musical” in Spanish, the 3-D film has been a focal point for promoting travel from Mexico to the United States. The unique and varied styles of American music evoke the cultural heritage of the United...
Dates to Remember
June 28, 2018
2019 Partner Opportunities Webinar
July 9-12, 2018
Japan & South Korea Sales Mission
September 20-23, 2018
JATA Tourism EXPO
September 22-28, 2018
India Sales Mission
September 25-28, 2018
IFTM Top Resa
October 10-12
TTG Incontri
October 17-19, 2018
ITB Asia
November 1, 2018
CITM 2018
November 5-7, 2018
WTM London
November 27-29, 2018
IBTM World
In The News
Brand USA Marketing Increases International Visitation by Millions
Travel Pulse
Brand USA Demonstrates Impressive Marketing ROI in China
Jing Travel
Brand USA's Chris Thompson Receives First Skal International USA National Tourism Leadership Award
Breaking Travel News
Defying fears of a slowdown, tourists pumped $22.7 billion into the L.A. County economy
Los Angeles Times
What’s Good for Brand USA Is Good for America: New Study Reports Significant Economic Impact
U.S. Travel Association
Brand USA's Chris Thompson Receives Leadership Award
Travel Pulse
The Music of a Nation: Brand USA Using Iconic American Music to Boost Tourism
Travel Pulse
Brand USA Puts Music At The Centre Of America’s Attractions
Open Jaw
Brand USA’s four year marketing impacts $38 Billion, besides supporting 51,000 jobs annually'
Sify Finance
GoUSA TV to Launch New Programming on Connected TV Travel Entertainment Channel
Breaking Travel News
Aloe Blacc: 'The Man' on 'America’s Musical Journey'
France 24
AmericanTours International Honored as Leading Visit USA Travel Company with Top Britain, Germany, and China Tour Operators
Business Wire
‘Sights & Sounds of Tennessee’ Experience to Debut at Waterloo Station
Maverick
USA Marketing Campaign
June through August, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.
View the campaigns currently running in-market here.
Travel Awards
Most Aspirational Destination from Times Travel Awards - America's Musical Journey
Skål International USA National Tourism Leadership Award
Best Audience Recommendation Film from Beijing International Film Festival
American Advertising Awards - Addy (DC Local)
Nominated for Best Tourist Board by Travel Weekly
Partnership Opportunities
How do we market the USA? Learn more about Brand USA’s promotional activities, co-op marketing programs and trade outreach.
Want to work with Brand USA?
Brand USA is always looking for top talent to join our organization. Check out our Careers Page where we will advertise any new opportunities!
RFPs & RFIs
01.28.2019
02.11.2019