In this issue
Coming off the heels of a wonderful holiday season and now in full gear in the new year, Brand USA is hard at work with engaging campaigns to inspire travelers to visit the USA. I am especially excited about the recent launch of our newest campaign, United Stories, a mobile content creation lab traveling across the United States capturing warm and welcoming stories told from local perspectives. Throughout the campaign, a variety of accomplished content creators, storytellers, and influencers will bring international travelers on a journey through memorable narratives that reveal the warmth of the American people and show the many adventures that are just one road trip away across the USA.
Dates to Remember
Feb. 20-21, 2019
Connect Travel Marketplace
Feb. 22, 2019
IMM Australia 2019
March 5, 2019
IMM Germany 2019
March 6-10, 2019
ITB Berlin 2019
March 17-23, 2019
2019 China Sales Mission
March 25, 2019
IMM UK 2019
March 31, 2019
Taiwan, Hong Kong & Singapore Fam Tours
April 1, 2019
IMM Brazil 2019
April 2-4, 2019
WTM Latin America 2019
May 9-17, 2019
UK & Ireland MegaFam
In The News
Registration opens for first Brand USA Travel Week
TRAVEL WEEKLY - FEBRUARY 1, 2019
Brand USA unveils ‘United Stories’ campaign
TRAVEL WEEKLY - JANUARY 15, 2019
The 50 Best Branded Content Partnerships of 2018
PRESSBOARD - DECEMBER 13, 2018
Brand USA reveals 2019 US travel trends
TTG MEDIA - DECEMBER 6, 2018
Why destinations should turn visitors into advocates through user-generated content
TTG ASIA - DECEMBER 7, 2018
Aussies get exclusive access to America’s Musical Journey
TRAVEL TALK MAGAZINE -DECEMBER 4, 2018
"The travel trade is increasingly important": Brand USA's Anne Madison
TRAVEL WEEKLY AUSTRALIA ONLINE - DECEMBER 4, 2018
Do VOA, GoUSA Show The World How Great We Are?
MEDIAPOST - DECEMBER 4, 2018
Philadelphia hosts 2018 Irish Travel Agents Association conference
ETURBO NEWS - NOVEMBER 29, 2018
Delta says USA's 'first biometric terminal' is ready to go at Atlanta airport
USA TODAY - NOVEMBER 29, 2018
Interactive Content and Emerging Technologies in Travel Marketing
EXPEDIA GROUP MEDIA SOLUTIONS - NOVEMBER 28, 2018
USA Marketing Campaign
January through February Brand USA has consumer campaigns running in Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, South Korea, and the United Kingdom.
View the campaigns currently running in-market here.
Expedia Group EPIC Award
Gold HSMAI Adrian Award for Public Relations, "Travel Transcends Politics"
Silver HSMAI Adrian Award for Integrated Marketing Campaign, "America's Musical Journey" Campaign
Silver HSMAI Adrian Award for Integrated Marketing Campaign for Consumers, UK Winter Multi-Channel Campaign 2017-2018
Bronze CMA International Content Marketing Award for Best Travel, Sound Travels
How do we market the USA? Learn more about Brand USA’s promotional activities, co-op marketing programs and trade outreach.
Want to work with Brand USA?
Brand USA is always looking for top talent to join our organization. Check out our Careers Page where we will advertise any new opportunities!