| Registration & Networking Breakfast |
| 9 - 10 a.m. |
| Speakers Event Space (L4) |
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| Welcome Remarks & Brand USA Exclusive Insights |
| 10 - 10:40 a.m. |
| Waterloo Suite (L3) |
| Speaker: Fred Dixon |
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| Into 2025: Tour Operators Reinforce Best Trade Marketing Practices |
| 10:45 - 11:30 a.m. |
| Waterloo Suite (L3) |
| Speakers: Nick Hentschel (Moderator), Tilo Krause-Dünow, Frederic Naar, Simon Woodward |
| Three key tour operators from the U.K., Germany and Italy share valuable insights on the current travel landscape, consumer booking behavior and trends, and the future of travel to the United States from the U.K. and Europe. |
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| Break |
| 11:30 - 11:45 a.m. |
| L3 |
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| Market Updates Panel |
| 11:45 - 12:45 p.m. |
| Waterloo Suite (L3) |
| Speakers: Jackie Ennis, Amanda Davis (Nordics & Emerging Markets), Holly Jordan (U.K. & Ireland), Charonne in het Veld (Benelux), Nicola Ahrens (Germany, Switzerland, Austria), William Mondello (France), Javier Fernandez (Spain), Josy Ando (Italy) |
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| Networking Lunch |
| 12:45 - 1:55 p.m. |
| Knights Lounge (L3) |
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| Keynote: Hrishikesh Hirway |
| 2 - 2:30 p.m. |
| Waterloo Suite (L3) |
Podcasts have become one of the most powerful mediums of storytelling with over 546 million podcast listeners worldwide. Hrishikesh is the host, creator and executive producer of the award-winning Song Exploder podcast and also created and co-hosted the award-winning podcasts Home Cooking, with chef and author Samin Nosrat and The West Wing Weekly, with actor Joshua Malina.
Hrishikesh will be drawing parallels between creating successful podcasts and effective marketing campaigns and the importance of emotive storytelling that strikes a chord with the audience. He will also discuss why music is integral to the great American road trip, which songs tell the story of the USA and why music motivates us to travel. |
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| Exploring the U.S. Through Arts & Culture |
| 2:35 - 3:20 p.m. |
| Waterloo Suite (L3) |
| Speakers: Bridget Arsenault (Moderator), Dylan Thuras, Amy Roth, Kate Becker |
| Cultural events from music concerts to film and food festivals and sporting tournaments are key tourism drivers. This panel will discuss how DMOs can best leverage cultural events by turning attendees into fans of their cities and states and maximizing the significant economic impact these opportunities bring. |
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| Keynote: Sophie Morgan |
| 3:25 - 4 p.m. |
| Waterloo Suite (L3) |
| Since being paralyzed from the chest down in a car crash when she was 18 years old, Sophie Morgan has become an award-winning advocate for disability rights. She was one of the first female wheelchair users to become a TV personality across the world and she made history as the first disabled host for NBC, most recently at the Paralympics this summer.Sophie traveled solo across the USA in a spyder last summer to commemorate the 20th anniversary of the accident. During the keynote, she will share why the U.S. continues to be the destination of choice for international travelers from its National Parks to diverse communities, reveal why America is miles ahead when it comes to accessible travel and expound the importance of why travel should always be an inclusive and equitable experience for all. |
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| Evening Reception at The V&A |
| 6:45 - 9:30 p.m. |
| The V&A Museum |
| We’re kicking off Travel Week U.K. & Europe 2024 at the iconic Victoria & Albert Museum, often referred to as the V&A. Don't worry - you'll have plenty of time to explore and admire the stunning architecture and art. |
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