Brand USA and United Airlines Sign Global Sponsorship Agreement
Three-Year Deal Inked to Promote U.S. Travel Together
Brand USA, the destination marketing organization for the United States, and United Airlines today announced a multi-year, global sponsorship agreement to promote international travel across the United States.
The agreement makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA’s third film for IMAX ® and giant screen theaters, “Into America’s Wild,” premiering in February 2020. The film takes international audiences on a journey across the United States through its scenic byways, ancient homelands, little known trails, and hidden gems that form the country’s natural tapestry. “Into America’s Wild” features the country’s greatest outdoor experiences from kayaking Oregon's stunning coast, to traversing majestic canyons in the Southwest, exploring the wilds of Alaska, walking the Appalachian Trail and more.
