Brand USA Newsletter - April 2019

Brand USA Expands Creative Music Campaign to Showcase Endless Destination Experiences to Visitors Worldwide

Hear The Music, Experience The USA adds 10 Cities and 10 Artists to Its Campaign

WASHINGTON, DC - Brand USA, the destination-marketing organization for the United States, announces the expansion of "Hear The Music, Experience The USA," an integrated marketing campaign that uses the power of American music to promote U.S. destinations to international travelers. Building on the success of the initial 2018 campaign, Brand USA has worked with 10 incredibly talented artists whose hometown musical heritage has influenced their interpretation of two iconic American songs: “What I Like About You” by The Romantics and “Boogie Shoes” by KC and the Sunshine Band. Hear The Music captures the universal appeal of American music by forging authentic and compelling connections, which transcend boundaries, borders, and cultures.