Brand USA France Celebrates July 4th and American Cuisine
Over 230 travel trade professionals gathered on a river boat in Paris with Brand USA to celebrate the Fourth of July and to showcase the USA as a premier travel destination.
The nation’s destination marketing organization, partnering with American Airlines, offered the travel trade representatives delectable U.S. cuisine and drinks and entertainment them with band playing American music – all to honor Independence Day in the U.S. William Mondello, manager of Brand USA in France, Belgium, and Luxembourg, spoke on all the diverse destinations available in the U.S. for international travelers. The travel trade media also attended the event, enabling Brand USA to garner media coverage and deliver key messages to the market’s professionals.
It was the second time Brand USA and American Airlines sponsored this event for French travel industry professionals, who already have inquired about the July 4th celebration in 2020.
In addition, Brand USA in France, Belgium, and Luxembourg invited consumer media to taste the culinary delights of the 50 states, five territories and the District of Columbia during a marketing event in Paris. Eight journalists had the chance to become chefs through learning U.S. recipes, including lobster roll, Maryland chicken, succotash and key lime pie. It was the first media event organized by Brand USA in France.
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