Brand USA Newsletter - November 2018

Brand USA, Partners Spotlight U.S. Tourism at Taiwan Event

The annual Tainan Travel Trade Seminar – organized by the Discover America Committee in Taiwan and Brand USA, in concert with the Tainan Travel Association – allowed a contingent of U.S. tourism partners to present and discuss their travel products with 120 invited travel agencies from the Taiwan region.

USA Delegation Group PhotoMeet and greet at the booth by  Brand USA Taiwan Office Director Sam Chen

Partners included the Guam Visitors Bureau, Marianas Visitors Authority, Hawaiian Airlines, Aqua-Aston, Alamo Rent-a-Car, and Tauck Tours. (Aqua-Aston operates hotels in Hawaii, California, Florida, and Costa Rica.)

This event coincided with the Tainan International Travel Fair, which was held Nov. 16-19. The travel fair features 250 exhibitors and attracts approximately 100,000 visitors over the course of four days.

Welcome Remark presented by Brand USA Taiwan Office Director Sam ChenPhoto of audience at the speech

Sam Chen, director, Brand USA Taiwan, presented opening remarks at the seminar. His message highlighted Brand USA’s travel-trade website; the “Hear the Music” marketing campaign (tied to this year’s release of Brand USA’s second, giant-screen documentary, “America’s Musical Journey”); and Brand USA’s GoUSA TV platform, a connected television network that spotlights premium travel and entertainment content.

Tainan is the oldest city in Taiwan. Located on the island’s southwestern coast, it was Taiwan’s capital for 200 years, starting in the 17th century.