Brand USA’s marketing efforts drive wide array of economic results
Brand USA’s Annual Report sheds light on the effectiveness of its fiscal year 2018 consumer marketing efforts, expanding market outreach, and impactful partnership, and industry engagement
ANAHEIM, CALIFORNIA - During a press conference this week at IPW 2019, Brand USA, the destination marketing organization for the United States, discussed highlights from its Fiscal Year 2018 (FY2018) Annual Report, which outlines the organization’s progress, activities, financial condition, and accomplishments in compliance with the Travel Promotion Act.
Brand USA’s mission is to increase incremental visitation, spend, and market share to fuel the nation’s economy and enhance the image of the United States worldwide. Brand USA’s FY2018 marketing initiatives helped to welcome 1.13 million incremental visitors to the USA. Those visitors spent a record $4.1 billion, generated a record $8.9 billion toward the U.S. economy, and supported more than 52,000 incremental U.S. jobs, according to a study by Oxford Economics.