Brazil Global Office Update
Brand USA Training Roadshow (B2B)
Brand USA Brazil, along with at least a dozen industry partners, hosted a touring roadshow, which allowed 350 Brazilian travel agents to collectively learn more about the newest travel opportunities in the USA.
The traveling symposium made stops in Cuiaba, Campo Grande, Vitoria, Ribeirao, Preto, Florianopolis, Fortaleza, Natal, and Belem. Additionally, two events were held in Sao Paulo: one related to luxury travel, and the other tied to MICE (meetings, incentives, conventions, and exhibitions). The luxury event was held at the U.S. Consul General’s house.
At each event, agents received stickers for the different industry partners whom they spoke to. They would then attach the stickers to a card and once the card had the required numbers of stickers, they could participate in a quiz and win prizes.
Participating partners included: Dallas/Fort Worth International Airport, Palm Beaches, Paradise Coast, Fort Lauderdale, Hertz, Travel South, Travel Professionals International, Kissimmee, Best Western, Nobu Eden Roc, São Francisco, Visit Orlando, Legoland, Kennedy Space Center, Tampa, Cruise America, and American Airlines. American held a raffle at every stop to give away an air ticket from each city on the tour to the United States.
Tour operator brings U.S. travel options to shopping mall
Agaxtur, a Brazilian tour operator, used a booth in the atrium of the Eldorado Shopping Mall in Sao Paulo to stimulate consumer interest in its business. During the first week of April this past spring, Agaxtur allowed Brand USA to use the exhibit space to spotlight travel to the United States. Brand USA brought in a variety of partners to appeal to the Brazilian public.
Participating partners included: Tampa/St. Pete, Palm Beaches, Universal, Sea World, Disney, Visit Florida, Kissimmee, Delta Air Lines, Santa Monica, Cruise America Motorhomes, Legoland, Miami, San Francisco, Avianca (U.S. flights only) and MSC Cruises (U.S. routes only).
The net result was that Agaxtur increased its U.S. package sales by 38 percent in April and May, compared to the same months in 2017.