France, Belgium, & Luxembourg Global Office Update
France, Belgium and Luxembourg’s Webinars Reach a Record Number of Attendees
Brand USA France has reached a new record in the number of travel trade professionals who have participated in their monthly webinars.
Launched in March and dedicated to the French, Belgium, and Luxembourg travel trade, the webinar on August 23 registered a new record of 51 attendees from all over France. Another webinar was held Sept. 13.
Once a month, Brand USA France presents multi-state and inspirational itineraries to inspire the travel trade representatives in the region to become inspired by the myriad of travel experiences available across the 50 states, five territories and the District of Columbia.
Hosted as a radio show and utilizing Brand USA’s Spotify music playlist, each webinar session showcases the itineraries through a 30-minute session that is compelling, interactive and humorous. The webinars allow Brand USA France to focus on the destination marketing organization’s mission and to let the travel trade know about upcoming events. Brand USA France has trained more than 300 travel trade professionals about the inspirational itineraries in the USA.
Brand USA also hosted a pavilion at the 40th IFTM Top Resa, France’s leading international business-to-business tourism exhibition.
The show, held September 25-28 at the Paris Convention Center in Porte de Versailles, provided the most cost-effective opportunity for development overseas markets in a single USA-branded environment.
Over 32,000 trade professionals were expected to attend along with 1,700 exhibitors. This was Brand USA’s first participation at IFTM Top Resa since they opened their French office in January.