Germany, Austria, Switzerland, & Netherlands Global Office Update
Roadshows, B2B Event, and Seminars Spur Agent Interaction in German, Swiss and Dutch Markets
Brand USA activity is on the upswing this fall in the European market that covers Germany, Austria, Switzerland and The Netherlands. Here are four examples of this activity:
- Between 200 and 250 travel agents attended a Visit USA Committee Roadshow event, which spanned four German cities, Sept. 10-13. The cities on the tour were Stuttgart (Sept. 10), Frankfurt (Sept. 11), Erfurt (Sept. 12), and Dresden (Sept. 13). Brand USA representatives gave keynote presentations and discussed Brand USA in-market promotional activities. Additionally, 23 of Brand USA’s industry partners – including various airlines and destination-marketing organizations –participated. The partners presented agent workshops in each city prior to screenings of Brand USA’s first giant-screen film, “National Parks Adventure,” an award-winning documentary that has been in worldwide release since 2016.
- In conjunction with Visit USA Netherlands, Brand USA has arranged a USA Netherlands Roadshow for 25 of its industry partners with stops in three Dutch cities: Zwolle (Oct. 2), Amsterdam (Oct. 3), and Den Bosch (Oct. 4). Participants will have individual meetings with local travel agents, tour operators and media outlets. In Amsterdam, the group will have an informal get-together with tour operators.
- Up to 125 travel agents will convene at the Visit USA Committee Germany Halloween Travel Agent Seminar, Oct. 26-28 in Frankfurt, Germany. A Brand USA representative will deliver a keynote presentation and discuss in-market promotional activities. And, 24 of Brand USA’s industry partners are offering workshops for the agents. All agents receive a Brand USA Inspiration Guide. A Halloween party closes out the event.
- Brand USA and Thomas Cook have teamed up to offer exhibition space at TravelConneXion, the largest business-to-business travel event in the German-speaking market Thomas Cook is a UK-based, global-travel company. The event opens this Nov. 3 at Messe Frankfurt, in Frankfurt, Germany. About 2,600 travel agents and industry partners are expected to attend the event or host exhibits. Brand USA has reserved 162 square-feet of prime space, which can accommodate five additional exhibitors. Each exhibitor may submit video footage (up to 90 seconds) to run on a display TV screen. Potential exhibitors can discuss details with a Brand USA representative.